Red Lobster is claiming that it experienced a 33% sales bump on Sunday compared to the same day a year ago following their shoutout in Beyoncé’s new song “Formation,” which seems like a particularly specious claim considering it was the fucking Super Bowl and no one was taking anyone’s ass to Red Lobster that day.
ABC News reports that the chain was being cagey with the details of exactly what parameters their sales bump entailed, which likely means it didn’t happen. But CEO Kim Lopdrup is holding out hope: “It’s clear that Beyoncé has helped create some Red Lobster fans, and we are very grateful to her for that,” she said in a statement.
It must be a little uncomfortable for an ostensibly family-friendly company to be tied to a lyric like, “When he fuck me good I take his ass to Red Lobster,” but I guess when life gives you Cheddar Bey Biscuits, you make a shitty meme, and eventually hire whatever social team makes Denny’s so omnipresent on Twitter.
A rep for Red Lobster told ABC News that she couldn’t “confirm or deny” if the restaurant had reached out to Bey, but said that things were “moving fast,” which I imagine must be PR code for, “She won’t return our calls.”