Daughter – “How” Video

Michelle Laggan | February 25, 2016 - 12:11 pm

Today, Daughter release the video for their single “How,” off their recent album Not to Disappear. For this, their sophomore album, the band commissioned acclaimed writer Stuart Evers to create three stories off of which the music videos would be based, and this video comes from a story called “5,040.” To complement the elevated narrative, the band utilized cinematic elements that encompass the sonic vibrancy of their work from a visual standpoint. Here, the atmosphere of both the story and the music come together through a grayish, washed-out color palette, which allows audiences to become engulfed by the band’s far-off and melancholy sound. Watch below.

Not to Disappear is out now via 4AD.

Tags: Daughter