This is what our heroes are doing today, in this new American apocalypse. They are teaming up with NBA Hall Of Famers to make painfully unfunny credit-card commercials. They are visiting fancy soap stores and comparing the smells of bars of soap. They are throwing bars of soap in such a way that those bars of soap bounce off Shaquille O’Neal’s head and into a basket. They are continue to baffle us with their decisions, especially when we see the fruit of those decisions at the worst possible moments. Watch Kendrick Lamar’s new American Express commercials below, via Miss Info.

Whatever. Get money, Kendrick.