Hey, you’ve been hungering for a new way to spend money on streaming music, haven’t you? Well, you are in luck. There is a new competitor in the streaming wars. A few months ago, Pandora — which bought the Spotify competitor Rdio in 2015 — announced the impending launch of its on-demand Pandora Premium service. And today, Pandora announces that the service will go live later this week.
Invites will go out to some Pandora users on 3/15, and within a few weeks, any Pandora user will get the option to upgrade. The service will cost the industry-standard $10/month, and the hook for this one seems to revolve around Pandora’s proven ability to tailor playlists to users’ preferences.
With this service, the idea is that you’ll be able to pick a song or two and use that to start a playlist, and Pandora will save you the effort of having to choose more songs for the playlist. It’ll use its algorithms to pick music for you, and if you use its thumbs-up/thumbs-down feature, it’ll get a more complete idea of what kind of music you like and what you don’t. And if you’re already a Pandora Plus user, you’ll get to use this for six months for free.
Honestly, if you’re enough of a music nerd to be reading this site, it seems like this service might not be for you. But you can understand the appeal for people too busy to keep up with music on their own.