About two years ago, Vince Staples joined an Obey Your Thirst ad campaign for Sprite. Since then, he’s made a big joke about it, tweeting about Sprite constantly and turning an actual corporate sponsorship into a running, quasi-sarcastic bit about corporate sponsorships. And as with everything Staples does, it’s been hard to tell just how serious he’s been. But evidently the people at Sprite haven’t minded. In fact, they’ve just put one of Staples lyrics about Sprite onto an actual Sprite can. They’ve just omitted the word “bitch.”
This summer, Sprite is introducing a whole new line of cans printed with quotes from a series of up-and-coming rappers, including D.R.A.M., Kamaiyah, Vic Mensa, Lil Yachty, and Kap G. Staples’ can comes from his track “Norf Norf,” which started off like this: “Bitch, you thirsty, please grab a Sprite / My Crips lurking, don’t die tonight.” In one memorable YouTube video, that was enough to send one lady into hysterics. But for the people at Sprite, those individual lyrics, completely divorced from context, are the sort of thing that you print on a can.
And here’s where we remind ourselves that Staples is getting paid for this. He is winning.
UPDATE: Watch Staples sell Sprite to unsuspecting teens in a goofy new Sprite commercial.