The Horrors – “Machine” Video

The Horrors are releasing their new album, V, in the fall, and last month they shared its lead single, “Machine.” Today, that track gets a video courtesy of director Jon Emmony, who used computer simulation to create some gross-looking anatomical visuals. Here’s Emmony in a press release explaining what he did:

The video for ‘Machine’ is based around the concept of computer simulation. The creatures, formed from sections cut and twisted from insects, crustaceans and bone are arranged in sculptural compositions inspired by artists such as Hieronymus Bosch; finding the surreal within mixed forms and scales. The movement for the creatures is powered through generated simulations – randomised numbers and splines are generated and the position of each creature along these splines are calculated; seemingly without reason but born from the choices of software.

If left, taken away from an edit, the creatures would continue to exist and their movements would evolve. Simulated hair adapts to changing wind speeds and directions, again manipulated by randomised mathematics. For me this was an exciting way to create digital imagery as having an element of control removed and then decided by a computer seemed fitting with the track. Machines inside machines.

Watch below.

V is out 9/22 via Wolftone/Caroline.