Kanye West Premieres “Love Lockdown” At The VMAs

Britney kept her cool, Weezy kept his pants on, and Russell kept the censors — if not Jordin Sparks — at bay. Indeed you know it’s an off-year for the MTV Awards when the most shocking moment is Demi Moore’s appearance. The fellas in Tokio Hotel looked terribly bored after winning Best New Artist (that made five of us, zing). But while this year’s kinder, gentler, Disneyer VMAs (promise rings for everyone) offered few watercooler moments, we did establish rules for next year’s drinking game: throw one back every time there’s an awkward product placement (I’m king of zings). Give it up for a brokenhearted Kanye who took the night off from his coolhunting blog to close the show with a drumline-backed “Love Lockdown.” It was the song’s world premiere in an era when it’s damn near impossible to pull off a world premiere on live TV. Watch, and see the winners list, this way SQUID BRAINS…

Graduate School (not the real title) is allegedly out before the end of the year.

Here’s who won moonmen tonight:

Video Of The Year: Britney Spears – “Piece Of Me”
Female Video: Britney Spears – “Piece Of Me”
Male Video: Chris Brown – “With You”
Rock Video: Linkin Park – “Shadow Of The Day”
Hip-Hop Video: Lil Wayne – “Lollipop”
Pop Video: Britney Spears – “Piece of Me”
Dancing In A Video: The Pussycat Dolls – “When I Grow Up”
New Artist: Tokio Hotel