From the department of Bizarre Press Releases…

ABSOLUT is proud to announce the launch of ABSOLUT KRAVITZ – a new music project which sees Lenny Kravitz creating an exclusive new track based on his interpretation of the ABSOLUT brand.

No way I am putting this shit in our podcast, but if you’re curious about the former Gap pitchman‘s interpretation of a vodka’s “core values,” download the free MP3 of “Breathe” at absolutkravitz.com.

In fairness, it would be sort of cool if, like rappers, every rocker wrote a song about his favorite brand of booze. Sufjan Stevens would probably write about milk, though.

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Comments (16)
  1. Billy K  |   Posted on Jan 17th, 2006

    Lenny Kravitz is a “musical” cartoon character dreamed up by Slash, George Clinton and Rick Rubin in order to milk every stupid rock clihe ever for sell-out cash. He never really existed.

  2. I already hear my song written thanks to Absolut. It’s called, “Damn, Did that happen?” It’s a 8 part R. Kelly-isque opera based on the random and totally regretable events caused by each drink.

    The last being a Cale rip off of pure silence.

  3. I already hear my song written thanks to Absolut. It’s called, “Damn, Did that happen?” It’s a 8 part R. Kelly-isque opera based on the random and totally regretable events caused by each drink.

    The last being a Cage rip off of pure silence.

  4. Doesn’t matter. Lenny Kravitz had a special place in hell reserved for him long ago- sometime between that Gap ad and his “American Woman” cover. This just solidifies his position.

  5. Next, a duet by Pete Doherty and Kate Moss with their ode to Coke. However, not the Coca Cola kind.

  6. Burton  |   Posted on Jan 17th, 2006

    Yeah, all we need is a bunch of indie rockers writing songs about how much they love PBR…but in an ironic way.

  7. Burton  |   Posted on Jan 17th, 2006

    Upon further consideration, an ode to MD 20/20 would be fantastic. And Elliott Smith’s “Kiwi MD 20/20″ only half counts, as it’s an instrumental.

  8. Steve  |   Posted on Jan 17th, 2006

    Kravitz is proud of his alcohol, likes red blooded american women and wears tight pants.

    My god, if he wasnt half jewish he could be a country star.

  9. Isaac Brock could do a pitch for GHB dealers.

  10. God. Leave it to that fucker to give vodka a bad name. Wouldn’t it be more appropriate for him to advertise creme de menthe or amaretto?

  11. Raul  |   Posted on Jan 17th, 2006

    Absolute Krapitz.

  12. memememe  |   Posted on Jan 17th, 2006

    He should advertise Jagermeister instead. They’re both overblown and expensive, and imagine all the -meister puns.

  13. Why is he plugging into his nipple? Oh well, who cares he is so fine. Who cares about good music. I would live the rest of my life with Ear plugs permanently in my ears just to be with him.

  14. sarah  |   Posted on Jan 18th, 2006

    What a whore.

  15. Rich  |   Posted on Jan 18th, 2006

    What’s wrong with milk?

    Asshole.

  16. rock songs about alcohol (including specific brands) are pretty well represented. i can think of two off the top of my head:

    rev. horton heat — sue jack daniels
    tad – jack pepsi

    i’m sure you intrepid rock scholars can think of more

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