The economy’s fucked, but if you’re Josh Hartnett, used to sleep with ScarJo, and currently wake up in a noirish urban condo, own a very starchy white shirt, and motor around the city in your convertible (in which you can’t stand to hear “Diamonds Are A Girls Best Friend,” in fact, it makes you laugh to yourself), then why not douse yourself with Armani’s new Diamonds for men fragrance? It’s not entirely clear why the sequence is soundtracked by Interpol’s “Slow Hands” until you see a bunch of literal slow zombie-as-adoring-fans’ hands reaching for Hartnett and then comes his own dramatic nod to the theme song. I had no idea he was running for president. Or that b-list celebrities got such warm welcomes.

Good for Josh, but it’s unclear why they didn’t just use this.

Comments (25)
  1. From now on I am going to pronounce *fragrance* like this: frog-ranse!
    It will make me sound fancy.

  2. zap  |   Posted on Sep 25th, 2008 0

    fuck this guy. it never ceases to amaze me how completely talentless people can worm their way into money, pussy and (limited) fame.

  3. Did anyone see August? Terrible movie, but it had good music in it.

    • zap  |   Posted on Sep 25th, 2008 0

      was that the one with the kid looking for his parents? sort of reminded me of a ‘once’ type of film, but not nearly as memorable.

      • No, it was the one about the dot-com bubble that was in the theaters this year for like a week. (It’s on Netflix now.)

  4. Irving  |   Posted on Sep 25th, 2008 0

    ohhhh…….nononono…this is SO bad on so many levels….
    When Armani start using Interpol for their ‘frah-grance’ ads it’s time to head for the hills..
    This nauseated and amused me in such a way that I had to watch it twice…

    it really is all over…

  5. reido  |   Posted on Sep 25th, 2008 0

    whatever, i think he’s hot and he makes me want to buy the cologne. mission completed armani.

  6. Consider this trumped by James Franco in ridiculousness:

  7. both josh hartnett and james franco are in some awesome movies.
    and i love interpol. i’m not into convertibles and cologne, though.

    i love how everyone just ruins everything for a band, just because they are succeeding. even though when they weren’t succeeding, everyone was so confused and pissed off while wondering why they weren’t tearing up the charts.


  8. Lina  |   Posted on Sep 25th, 2008 0

    That ad was purely awful. Anyone actually sniffed the frog-ranse yet?

  9. Gordon Tracks  |   Posted on Sep 25th, 2008 0

    $LOW HAND$.

  10. dan  |   Posted on Sep 25th, 2008 0

    he got swamped by mistake. the crowd thought he was Leonardo DiCaprio

  11. SQUID BRAINS  |   Posted on Sep 25th, 2008 0


  12. grover  |   Posted on Sep 25th, 2008 0

    b list? you are too kind

  13. Talentless…

    He’s like the younger version of Keanu Reeves

  14. To me is confusing why that ad had to run for 1 minute, that’s a lot of ca$hing in the ad world.

    Anyways, I’m sure the guys from Interpol will be quite happy with the couple of suits this ad has landed them, cause they can’t be seen wearing Gucci now! It is perfectly reasonable for them to endorse a suite-related product.

    Did anyone else found funny that they felt he had to change the song? :/

  15. Yeah, Interpol and Armani, that’s just crazy!!

    • jane  |   Posted on Sep 30th, 2008 0

      seriously. carlos d probably just wanted a new suit with optional gun holster. do people really get up in arms over this kind of stuff? it’s 2008. they have to do this because people like me and probably most of stereogum readers download their music. [insert obligatory THEIR 1ST ALBUM WAS BETTER comment here]

  16. zayin_451  |   Posted on Sep 26th, 2008 0

    I like how commercials use a line from a song and take it’s meaning completely out of context. I know Interpol songs are basically just nonsense, but everytime I hear slow hands I think of an assassin sneaking up on someone and killing them. That’s not exactly what I want to smell like.

  17. snakes  |   Posted on Sep 28th, 2008 0

    Hey…..Keanu Reeves is God bro


  19. Thanks for calling this out. I kept hearing this commercial but missing watching it. I had a totally different picture in my head. Like the end was at a boring Interpol show. Guess I wasn’t too far off since it’s still a boring commercial.

  20. Umi  |   Posted on Mar 7th, 2009 0

    This ad is nice looking and fun! And really, what band hasn’t been used in an ad at this point? The “sell out” comments here are hypocritical and cliche. Even fricking Cat Power rerecorded Bowie’s “Space Oddity” for an ad for the unholy, gas-guzzling Lincoln sedan this year:

    Seriously, lighten up or call out every band that has ever done this. There would be no more music left.

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