Bloc Party and Coldplay fan John Lydon is taking a break from revisionist history (remember, you ripped off Richard Hell, Johnny, not vice versa) to sell Country Life butter. A fitting product tie-in for someone who’s gone (always was?) so soft. Surprisingly, it’s reportedly the first time he’s appeared in a television commercial, because going to board rooms to hawk Guitar Hero III doesn’t count. The details:
“People know I only do things that I want to or that I believe in and I have to do it my way,” said Lydon on deciding to appear in the TV ad.
“I’ve never done anything like this before and never thought I would, but this Country Life ad was made for me and I couldn’t resist the opportunity.”
…The Country Life advert cashes in on Lydon’s standing as a British icon, albeit of the nihilistic variety.
He is seen wearing a tweed suit and gallivanting around the countryside, suggesting reasons why he might prefer Country Life, before settling on the fact that the Dairy Crest-owned brand simply tastes better.
“It’s not about Great Britain, it’s about Great Butter,” runs the slogan.
The ad, created by WPP agency Grey London, appears on TV for the first time tonight on ITV during the Pride of Britain Awards.
…By appearing in the advert Lydon might be courting a new controversy. Dairy Crest has just announced that it is seeking job cuts and could close its Nottingham dairy.
You can read the rest of the article and watch the commercial at The Guardian. Public Image Ltd., indeed.
You Might Also Like
 John Lydon And Kele Okereke’s Punch Out | “I Used To Rule The World” |  Music’s 10 Most Scandalous Live-TV Moments |  Download Ben Gibbard & Death Cab For Cutie’s Best Cover… |
 |
 |
Leave a Reply
Sign in Sign in with FacebookYou must be logged in to post, reply to, or rate a comment.
this is pathetic, and there’s no other way to put it.
what an arse
prettayyy, prettayyyy vaycunt
I think John Lydon gets a pass. The world’s a better place because of him and we like him anyway.
Butter: punk as fuck.
God Save the Cream
Anyone who posts about selling out is missing the point, which is that it’s hi-frickin-larious.
Admit it – when Johnny’s serious he’s actually lamer than when he’s funny. The Pistols were a joke that Johnny was 100% in on, PiL was all about taking the piss. Why not now?
“Sucking Satan’s cock… off the artistic roster FOREVER.” – Bill Hicks
That artistic roster includes low-rent Situationists
Fuckin’ poser.
This is the perfect swindle. Scamming the suits out of money was a chief priority of the Pistols, why should this be any different.
he’s not scamming anyone. he’s making an arse of himself. even more so than usual.