Goldfrapp’s fifth album Head First heralds a return to synth dance for the London duo. And that also means a return to dance videos. We’ve heard (and heard remixes of) first single “Rocket” already, but now it comes with a rather literal video. In it, Alison Goldfrapp drives a purple rocket through a Mars-like desert, and dances under a sky that looks a lot like the one gracing their album cover. The video was directed by Kim Gehrig.




Head First is out 3/22 via Mute. The “Rocket” single is out 3/8.