The first single from The Dead Weather’s Sea Of Cowards is kind of a monster, as is its new video. Jack White and Alison Mosshart echo each other’s taunts over the song’s lurching, massive guitar hook. Mosshart always sings as if she’s ready to boil over, but White is singing at full, manic bluster. This video was meant to be equally menacing, but honestly, the video’s stylist made Jack White resemble VH1′s Mystery. White may be the ultimate pick-up artist though. The video was directed by Floria Sigismondi, who most recent did The Runaways movie. She also directed The White Stripes’s “Blue Orchid” video.
Sea of Cowards is out early May via Third Man Records.