Dr. Martens are celebrating their 50th anniversary with a digital ad campaign designed to remind you that rock stars wear Dr. Martens. This didn’t work so well last time around. But this time they’re doing something that directly involves musicians by having 10 (or 9, really) young bands do ten covers of nu-classics. Each cover gets its own music video, and will be available as a download. The covers range from intriguing (Buraka Som Sistema covering Neneh Cherry’s “Buffalo Stance”) to, well, not (D.O.A. and Michael Davis of the MC5 covering Cold War Kids’s “Something Is Right With Me”). Put this Human League cover by DāM-FunK in the former category, especially since it’s accompanied by a nutso video from director Ace Norton. Besides furthering the director’s food obsession, the video looks like it was shot on analog tape, in a nice nod to the song’s origins, and perhaps even John Carpenter’s They Live.

Dr. Martens is rolling out the other videos and downloads over the next few months:
05/17 – Buraka Som Sistema covering Neneh Cherry’s “Buffalo Stance”
06/21 – The Cinematic Orchestra covering Jeff Buckley’s “Lilac Wine”
09/01 – N.A.S.A. covering Max Romeo’s “Chase The Devil”
09/01 – VERBAL + YOON covering The Runaways’s “Cherry Bomb”
09/01 – The Raveonettes covering The Stone Roses’s “I Wanna Be Adored”
10/04 – Black Rebel Motorcycle Club covering The Pogues’ “Dirty Old Town”
11/01 – Michael Davis of MC5 & D.O.A. covering Cold War Kids’s “Something Is Not Right With Me”

Comments (1)

Leave a Reply

You must be logged in to post, reply to, or rate a comment.

%s1 / %s2