AT&T recently begun airing commercials featuring Nick Drake’s “From The Morning” to advertise their nationwide cellular coverage. It’s iffy for two reasons: Drake’s song, from Pink Moon, is cut for length, of course, but also to match the commercial’s editing. Secondly, if you have AT&T, you know what their coverage is like: Enigmatic, tortured, and tragic.

The use of Drake’s songs in commercials — particularly Pink Moon’s title track in a Volkswagen commercial (directed by Jonathan Dayton and Valerie Faris), is partially responsible for many fans discovering, or rediscovering his music (Amanda Petrusich’s 33 1/3 book on Pink Moon is all about how Drake becomes more popular, but less easy to understand with each licensing).

Comments (3)
  1. Matter of fact Kevin Drew of BSS told me that it was being a young Nick Drake fan and seeing “Pink Moon” in that Volkswagen Cabrio spot years ago that convinced him that the end had come. The end that is of ‘indie’ artists music not being used to shill for cars and such. On the other hand as Jessica points out, and Kevin concurs, having a bunch of new people discover Drake was not a bad thing.

  2. This commercial is a blatant, disgusting rip off of various Christo projects.

  3. This commercial, while lovely to look at with all the ATT ca$h is revolting to any fan of Nick Drake and anyone who loves art. I imagine there is no recourse for Christo as he did not invent fabric but so sad that Mr Drakes’ legacy is now…..this. I used to think ‘Fruit Tree’ was an allegory of his death, I am beginning to think it’s about his being disinterred and misinterpreted once again.

    From ‘Fruit Tree’

    Fame is but a fruit tree
    So very unsound.
    It can never flourish
    Till its stock is in the ground.
    So men of fame
    Can never find a way
    Till time has flown
    Far from their dying day.
    Forgotten while you’re here
    Remembered for a while
    A much updated ruin
    From a much outdated style.

Leave a Reply

You must be logged in to post, reply to, or rate a comment.

%s1 / %s2