That Jay-Z/Santogold/Kanye West BK fight song from the Notorious OST now has itself a video dedicated to Brooklyn, to the letter. Director Evan Roth uses typographic illustration, spelling out “Brooklyn” in cascading typeface, the component parts meshing and building full form images of Jigga and Biggie. Cool technique — true to what each rapper came from (letters and fleeting pieces of their borough) — which Roth says he’s been waiting to give to a Hov video for five years. If you like it, you can have the source code, too. Evan had this to say (via TDS):

Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (World AIDS Day) at And while I’m happy to be able to help the cause I’m also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye. I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova … I’m pretty sure that this is the first rap video to end with a download source code link.

Grab the source code here.

Comments (11)
  1. JK  |   Posted on Dec 3rd, 2008 0

    I’m simply going to go with, to both the video and song, “meh.”

  2. Well that was a disappointing song. Slightly awkward to say the least.

  3. Bright Ugly 80's  |   Posted on Dec 3rd, 2008 0

    Somebodies gotta tell somebody… muscians, “artists”… that aspiring to be Burger King isn’t it anymore and that the last place you could expect to see Elvis or the B-52′s is on SNL these days. Buy local and love your internet.

  4. ww  |   Posted on Dec 3rd, 2008 0

    so… Jay-Z is from Queens, right?

  5. Whatever Dude  |   Posted on Dec 3rd, 2008 0

    Jay-Z hasn’t done anything interesting in 5 or more years.

    He’s bloated and overexposed.

    Don’t even get me started on the insincere bullshit that is Santogold.

  6. Whatever Dude Again  |   Posted on Dec 3rd, 2008 0

    Jay Z sounds desperate and should get off MIA’s dick.

    That faux accent in the beginning sounds like a blooper from Cool Runnings.

  7. B Jam  |   Posted on Dec 3rd, 2008 0

    Weak sauce.

  8. anonymous  |   Posted on Dec 6th, 2008 0

    so i’m pretty sure that’s santogold and not mia,seeing how it’s a sample from shuv it (and the link says so)

  9. tyler temple  |   Posted on Dec 7th, 2008 0

    1. MIA’s not even in this song?
    2. Can you name a better rapper who has had as many hit records as jay z??

    …didnt think so….shut it

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