If Family Jewels doesn’t supply you with enough TMI about Gene Simmons, look no further than GeneSimmons.com for the latest developments in the reality television star’s life. Just yesterday he wrote about an exciting new beverage that’s in the works:

After the XBOX 360 campaign I did in NY, I had to fly to Toronto with Rich Abramson re our SIMMONS ABRAMSON MARKETING venture, to meet with some folks about launching a new energy drink and a speaker entity that books high end talent for corporate events.

Gene Simmons and vodka? Sounds delicious. KISS already has their own coffee … guess that’s not caffeinated enough.

Celebrity energy drinks are mostly a rapper’s game. (See: Nelly’s Pimp Juice, Lil Jon’s CRUNK!!!, 50 Cent’s Formula 50 Vitaminwater.) So, Gene’s got his work cut out for him. But he should be able to out-taste Lil Jon; we’ve tasted CRUNK!!!, and it’s not something you don’t want to drink without Absolut.

Did you know Pete Doherty has an energy drink too?

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Comments (7)
  1. ryan  |   Posted on Apr 16th, 2007

    I personally enjoy Steven Segal’s Lightning. Mostly just because it’s ridiculous, but partially because it has goji berries or some bullshit in it and a funny story about Segal searching all of Tibet for the finest natural ingredients. Lolfest.

  2. jed2  |   Posted on Apr 16th, 2007

    Jesus, Gene. Wow.

  3. Vinnie  |   Posted on Apr 16th, 2007

    That old lady in that photo above has a muststache!

  4. doggie  |   Posted on Apr 16th, 2007

    yeah… nice doherty joke.

  5. it’s incredible–the promotional tour even included an appearance by son volt!

    see the writeup here:
    http://www.warrenkinsella.com/musings

  6. I dunno.

    We know Gene’s not knocking this stuff back nightly and eager to endorse this given that he’s a teetotaler.

    More like he’s ready to slap his name on anything for a buck.

  7. Dfactor  |   Posted on Apr 20th, 2007

    “More like he’s ready to slap his name on anything for a buck.”….????

    Dude, Gene’s been ready for years!! He’s the marketing mastermind behind KISS – he’s been slapping that shit for y-e-a-r-s…there were KISS lunchboxes in the 70s…and let us not forget the KISS coffin a few years back…

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