In the UK at least. Because nobody would recognize her here. Still, though Estelle uses Crystal Lite in all her recipes and will.i.am is down with Bob Dylan and Pepsi, best use of a Broadway tune popularized by Sammy Davis Jr. in a drink ad goes to British breakthrough act Duffy and her bicycle. The setup: Right before her encore, Duffy gets a hankering for a short trip to the grocery store, which gives her the chance to sing “I’ve Gotta Be Me.”

Hello you. This version is much cooler, buddy.

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Comments (32)
  1. Bruce Cockburn  |   Posted on Feb 20th, 2009

    Fuck a Duffy CokeĀ®

  2. That bike looks extremely too big for her, she can hardly reach the peddles, poor lass. Advice : Don’t sing and ride Duffy! it makes you sound like a strangled ferret

  3. Am I the only one who thinks her voice sounds horrible in this?

  4. No, you are right, Dafs. She sounds terribles.

  5. Chris  |   Posted on Feb 20th, 2009

    Am I the only one who sees that Duffy is the result of the music biz trying to cash in on the style of music that Amy Winehouse made popular?

    Terrible.

  6. Cat Stevens  |   Posted on Feb 20th, 2009

    I mean, if you gotta be you – be you. But you suck. If you wanna be me, be me.

  7. Yes- this completely blows. It’s a horrible concept and poorly executed ad campaign. And what the hell was she wearing?! Eek- It was like watching a Sandra Bernhardt transexual-wannabe warbling through a grocery-store trying to sexualize kids or something.

  8. MF McNutt  |   Posted on Feb 20th, 2009

    It makes sense with Amy Winehouse being the old haggard face of coke.

  9. isn’t Duffy essentially a new hipster-ized version of britney spears or christina aguilera?

  10. Johnnyboy  |   Posted on Feb 20th, 2009

    In my version, she crashes the bike, and cracks her helmetless skull on the sidewalk. When she recovers, she no longer remembers that she is supposed to be a singer, and resumes her career as the type of bosomy barmaid that blokes think they might have a chance with at closing time.

  11. smoke em if you got em  |   Posted on Feb 20th, 2009

    I love the way Sammy asks the guy to ‘cool it with the cigar’, while a cigarette remains in his own hand for half the song!! genius

  12. Mark  |   Posted on Feb 20th, 2009

    Wow, this woman sounds terrible. And looks creepy.

    • I agree. I thought ol’ duff always looked like a babe on the rockferry cover, but now, i just don’t know anymore – because she looks like an ogre.

  13. wow,duffy sounds like shit.i’ve seen her around for about a year now and still can’t decide whether i’d do her or not.

  14. leahwhite.  |   Posted on Feb 21st, 2009

    im a massive fan of duffy.
    but this advert :/
    when i heard she was doing diet coke
    i expected something different.
    oh well.

  15. i think she sings like michael jackson at jacksons five age.

  16. God damn! She’s annoying as SHIT.

  17. Wow I am a huge Duffy fan but it is quite obvius that was the wrong key and a poorly mixed attempt.

    Duffy and Coke – 2 items I like – unfortunately they don’t seem to mix well !

    Cagle & Nash
    http://www.cagleandnash.com

  18. It’s hard to believe the RoSPA is crying about the Diet Coke ad because Duffy has no reflectors or a helmet. How can anyone look at that little cutie and have something to complain about?

  19. Why does the commercial end with “hello you”? Is the can of Coke greeting me or something?

  20. tenk you

  21. cannonball taffy'o'jones  |   Posted on Feb 23rd, 2009

    ffs, who decided this warbling welsh midget should be the face of coke??.
    is there a saddle on the bike or has the seatpost gone right up her arse!!!,
    this overated working mens club singer should have gone under a bus while out on her oversized bike and done all of us a favour( everyone apart from the emotionally crippled single mums and bedwetters who can somehow stomach this midget!!).

  22. shoot me  |   Posted on Feb 23rd, 2009

    ha ha, OMG!!!, can’t believe she’s let this one out in the public domain, i just realised she can’t sing for toffee and was wondering if the pot of gold she’s recieved from Coke(tm) will be enough to compensate for the lost income through record sales after people hear this ad. those who know who Duffy is cringe when they see it and those who don’t know who she is will never become fans after hearing her sing this little number, five minutes of fame and she’s sold herself out. classic long term career move darling!!!

  23. only meeeee  |   Posted on Feb 24th, 2009

    5 minutes???, surely you mean 2 minutes of fame and she’s sold herself out.
    oh well, whats that’s soon to be another welsh twat claiming our benefits.

  24. Harry, Archie and Gus  |   Posted on Feb 25th, 2009

    Yes, hate hate hate. Argh.

    I’m on board with the Duffmeister General! The rest you can all just f-f-f-fade away.

  25. mntbkr  |   Posted on Feb 27th, 2009

    She is actually fitted for that bike quite well. It may “look” not to you, but from your comment, you apparently aren’t even an amateur enthusiast, but of course have something to say on the subject.

  26. Jason Walks  |   Posted on Mar 1st, 2009

    I always thought DUFFY was RUBBISH! ?this just proves it.

    WINEHOUSE – RUBBISH!!!

    The thing with this pair and ADELE is THEY ALL WANT TO SOUND LIKE SOUL SINGERS, UNFORTUNATELY THEY FAIL MISERABLY!

    I cannot see what all the fuss is about. It?s just ANOTHER CASE of HYPE TO THE HILT and hope that some of it sticks with the hope they can crack the U.S. market. Some do it with raw talent and something to give. Others try to do it with well oiled HYPE machines and still fail.

    What is it now for a NONE BLACK FEMALE SINGER to make it; she HAS TO try to SOUND like a BLACK soul singer?

    I dislike it!

  27. duff,eh!  |   Posted on Mar 1st, 2009

    so, Duffy is the new Marmite!!!(you either love or hate her).
    all the people trying to make the overated bint seam special would be better off keeping their opnions to themselves and just admit she sounds SHITTTTTTTTTTTT on this pointless advert for a wet and tasteless product(and a can of coke)

  28. are you all nutty or something duffy sounds great and looks great!
    as for amy winehouse i would even let her look after me dog!
    amy has a great voice but no role model 4 teenagers or anyone!

    well DUFFY i think ur fantastic and looks great
    its so cool to be curvy u go girl!!!!!!
    can see on her theres some serious eye sight problems lol

  29. I won’t watch the commercial, I don’t want to have a negative impression of Duffy. I’ve recently discovered her song “Smoke Without Fire” and I’m freaking obsessed with it.; if I never like anything else she ever does it really doesn’t matter. Let the haters hate… I’m on Team Duffy.

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