Rihanna fans: How best to celebrate your girl topping the UK Charts for a 10th consecutive week (the longest #1 streak in over a decade, mind)? Go get yourself some Rihanna-endorsed rain gear, that’s how. Oh yeah — ay ay ay. Yeah, Totes went there, to a licensing deal so obvious you didn’t think it’d actually happen. Rihanna Umbrellas. The latest in, err, wetness protection.

Thing is this crazy Totes scheme just might work! Until now, has ANY young person had brand devotion when buying umbrellas? 90% of ours were purchased during downpours in Chinatown or Times Square. Eat your heart out Farnsworth Bentley.

Next up: Smashing Pumpkins pet tarantulas. After the jump, Rihanna shakes the stress away.

Comments (16)
  1. Ben  |   Posted on Jul 23rd, 2007 0

    holy fuck i want to bend her over a table and pop that shit

  2. alvy  |   Posted on Jul 23rd, 2007 0

    but with an umbrella, the water and the umm, white t-shirt, would like, umm, you know…

  3. Matt  |   Posted on Jul 23rd, 2007 0

    It absolutely poured at her outdoor show here in Halifax on the weekend. We saw some poor, soaked fans on the bus on their way home.

    I was very happy it didn’t rain the night before during the Joel Plaskett concert at the same venue. I wonder if they had this rain gear for sale at the show for wayyy more than it’s worth?

  4. nice to see that jigga is stillin’ running shit….

  5. Obvious comment, but whatever, she is hot.

  6. aarushi  |   Posted on Jul 23rd, 2007 0

    eh. not my type.

  7. Joel  |   Posted on Jul 23rd, 2007 0

    Not your type? What are you? A pheasant?

  8. aarushi  |   Posted on Jul 24th, 2007 0

    nah. i’m amish.
    [no one knows about my iphone i use to check stereogum.]

  9. Mrs. Featherbottom  |   Posted on Jul 24th, 2007 0

    Well, you’ve somehow managed to out-do yourselves, shitgums. Ashlee Simpson and now this crap?

    Kids here to check out something worthwhile…change is coming…

  10. guys, guys. yes she’s hot, but she knows that we know she’s unfaithful and it kills us inside.
    …BUT, she doesn’t want to do this anymore.

  11. rizna  |   Posted on Jul 24th, 2007 0

    people like this track???

  12. Alex  |   Posted on Jul 24th, 2007 0

    Yeah, I feel that this song has gotten popular due to nothing else being out there on the main stage. Rihanna is the flavor of the year, but then we’ll move onto another musical temptress.

  13. Somebody on YouTube referred to Rihanna’s vocals in Umbrella as sounding like a “dying otter” with all the eh, eh, ehs, and what not. So not EVERYONE is enamored with this song. And yeah, what else do little kids have to choose from – that will actually be considered “cool” on the normal block, that is?

  14. this is you  |   Posted on Jul 24th, 2007 0

    fuck douche poop cock! check out my new site.

  15. rgr_moore  |   Posted on Jul 24th, 2007 0

    Whoa hey, anybody notice she’s hot as hell?!

  16. Cogsworth  |   Posted on Jul 24th, 2007 0

    It’s either Umbrella or Plain White Tee’s O Delilah that I hear about 36 times a day on coworkers radios. So for at least decent production, I prefer Umbrella. That Plain White Tees song makes me want to smash an acoustic guitar over ever 16 year old wannabee frat boy and his whore GF.

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