The best videos this week include new clips from Sleigh Bells, Cloud Nothings, Talib Kweli, No Age, and Warm Ghost. It’s too bad Sleigh Bells’ video didn’t come out last week — it would have fit the theme of inter-band violence. Maybe being in a two-person band means you can only take your anger out on one other person? But the “Rill Rill” video is far from the most violent this week (and that’s including the No Age video, which includes a behanding). That distinction goes to South Central’s “The Day I Die.” It’s shot through the crosshairs of riffle, as the gunman blows away a parking lot full of young people. Say the filmmakers: “We wanted to create a video which on different levels was a spectacle in itself. We leave it to the audience to evaluate their own emotional response to the ’spectacle before your eyes’ — it might be awe, disgust, amusement, shock etc.” I included it because it reminded me of the discussion around the “Born Free” video — is it violence pretending to be commentary on violence?
Cloud Nothings – “Should Have” (Dir. John Ryan Manning)
Trichophagia is the medical term for compulsively eating hair. That’s pretty close to what’s going on here: What looks like another sunny teenage love video turns into a bunch of couples deep-throating eachother’s ponytails.
No Age – “Fever Dreaming” (Dir. Patrick Daughters)
Director Patrick Daughters is behind some of my favorite videos of the last few years — Grizzly Bear’s “Two Weeks,” Feist’s “1234,” Yeah Yeah Yeahs’ “Maps.” This one actually reminds me of “1234″ a lot: it’s one big room, one concept, one take.
A lot of you didn’t like the “Rill Rill” video when we posted it earlier this week. To me, it’s a lot better than their “Infinity Guitars” video. This one, I think, keeps Alexis Krauss’s tough girl image while sort of making fun of it too. Director Jon Watts also directed TV On The Radio’s “Wolf Like Me” clip.
Talib Kweli – “Cold Rain” (Dir. Joslyn Rose Lyons & Roy Miles Jr.)
A post-apocalyptic video that takes inspiration from The Book Of Eli. Joslyn Rose Lyons is the director behind Soundz Of Spirit, a hip-hop documentary that includes Andre 3000, KRS-1, Common, Saul Williams, and Kweli.
Medi – “How would You Do It” (Dir. UFO)
Here’s a song I wouldn’t like except it comes with a cool video. There’s a lot to like here: dynamic typography, clever transitions, cutesy choreography. French singer Medi is the kind guy your friends date during their summer sexual awakening in Europe. This clip is like that summer: fun while it lasted.
Casually Sunshine – “Consequences Of The Kill” (Dir. Oliver Goodrum)
South Central – “The Day I Die” (Dir. Steve Glashier) (NSFW)
(via Promo News)