Cut Copy - "Need You Now" Video

A couple weeks ago we brought you “Need You Now,” another nice taste from Zonoscope and the first track on the album. I appreciated the way the song subtly gained more energy as it went on. The video does something similar, building hilarity and weirdness as it heads towards its illogical conclusion. I don’t want to give away what build entails, but I do want to mention that this video also contains a small love story, and plenty of moving portraits that remind me of many awkward senior class photos. The video was directed by Keith Schofield, who’s also done clips for Charlotte Gainsbourg and Beck, and Chromeo, among others.

Zonoscope is out now in North America via Modular.

Comments (7)
  1. they should license this to Nike and make $$mad bank$$

  2. Hyper video. Although I could do without the speedo-wearing swimmer running at me in slow motion at 0:36.

  3. Pff… ff… XD

  4. Lovelovelove the music, hatehatehate the video. Quirk is so 2005.

  5. Great song and wow, this video is crazy and mixed up. Of course, I tend to over-analyze: For what exactly is everyone fighting? That’s what I want to know. Is there some allegory or am I expecting too much?

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