Whether they came up with “Chrysler Dodge Jeep: We’re building a new car company” before or after the recent bankruptcy shifts the tenor of the slogan dramatically. Hint: If you want to sell cars in the Heartland, maybe you shouldn’t hire bands named Holy Fuck to soundtrack your advertisements. (Thanks for the tip, Chadwick.) In the spot, “Lovely Allen” lets us know in dramatic fashion that Chrysler Dodge Jeep builds escape pods, luxury suites, security blankets, observatories, mechanical bulls, rockets, starting gates. What they forgot to add: Currently, they’re building a longer line at the unemployment office.

That “we build security blankets” image looks about right, Mr. Private Jet.

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Comments (13)
  1. tr3ble99  |   Posted on May 15th, 2009

    SELLOUTS!!!!!!!!!!!!!!!!!!!!!!

  2. EnchantingWizardofRhythm  |   Posted on May 15th, 2009

    I wish at the end of that commercial it would of said ‘music by Holy Fuck’

    …also the term sellout needs to be reexamined when bands can’t make money the traditional way anymore by selling albums. I don’t blame them or any modern ‘sellouts,’ if being in a band is your job you need to make a living somehow

  3. skizz  |   Posted on May 15th, 2009

    The song is so catchy it was just a matter of time before it made it to a commercial

  4. whoever said sellouts
    you’re a complete ass, really people are still on the sell out train
    fuck off- the band is trying to put food on the table & not stay poor.
    IDIOT

  5. Will3  |   Posted on May 15th, 2009

    Chrysler isn’t dead yet? Holy Fuck!

  6. I read the title to this post as a request.

  7. joseph fm  |   Posted on May 20th, 2009

    This actually was conceived after the bankruptcy was inevitable, yes. That’s…kind of the point, they’re saying “yes we suck now but we’ll get better soon, see?”

    Also the “Heartland” is pretty much the only place that Chrysler actually does sell
    vehicles, the Dodge Ram pickup is one of their few vehicles that are actually profitable.

  8. Holy Shit?

  9. Matt  |   Posted on May 27th, 2009

    All of you can go to hell. I saw Holy Fuck for the first time in Baltimore this weekend. They’re great guys.

  10. IMHO, I still cant understand how a bankrupt company can use bail out funds to contract tv ads and music royalties agreements for 10′s of thousand of dollars if not more, Just to promote their resurection or air, again… But anyways, Two tumbs for Holy Fuck. Just hope they got paid before and are not somewhere in the ” to pay sometime” pile… with bail out funds…. bankrupty seems to have become very ” en vogue”, free, and profitable,,,

  11. I dug a little deeper into this one. Enjoy the rant. http://cugerock.blogspot.com/2009/05/holy-fukbuy-our-products.html

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