Whether they came up with “Chrysler Dodge Jeep: We’re building a new car company” before or after the recent bankruptcy shifts the tenor of the slogan dramatically. Hint: If you want to sell cars in the Heartland, maybe you shouldn’t hire bands named Holy Fuck to soundtrack your advertisements. (Thanks for the tip, Chadwick.) In the spot, “Lovely Allen” lets us know in dramatic fashion that Chrysler Dodge Jeep builds escape pods, luxury suites, security blankets, observatories, mechanical bulls, rockets, starting gates. What they forgot to add: Currently, they’re building a longer line at the unemployment office.
That “we build security blankets” image looks about right, Mr. Private Jet.