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The concept behind the Jacqueline Castel-directed video for “Easy Answers,” the opening track on These Are Powers’ All Aboard Future, is more interesting than the song itself:

The video [...] was jointly inspired by the annual Ghost Festival held every August in China and the Chinese folkloric tradition of burning joss paper after the death of a relative or loved one. Joss paper has long been burned ceremoniously as an offering to the dead, representing all of the worldly goods that spirits may desire in the afterlife, including intricately detailed miniature paper replicas of mansions, BMW convertibles, laptop computers, karaoke VCRs, and large denomination hell bank notes or ghost money … [For] lost spirits who still roam the land of the living, small paper boats and lanterns are bought and released, which signifies giving direction to these restless ancestors.

The Brooklyn/Chicago post-new/no wave trio’s interpretation of said tradition involves more camera pointing and mugging than the annual Chinese Ghost Festival.

All Aboard Future is out via Dead Oceans.

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Comments (9)
  1. Cale  |   Posted on Jun 18th, 2009

    SAw them at Death By Audio on Friday! Best live show I’ve seen this year by far!! And I’ve seen Grizzly Bear………..

    Real Estate was great too!!

  2. Was this an American Apparel commercial?

    I threw up in my mouth a little bit when the singer said “and brought it with us.”
    her vocals are laughably awful

  3. coop  |   Posted on Jun 18th, 2009

    love the new background $tereogum!

  4. Mike  |   Posted on Jun 18th, 2009

    The singer’s Eartha Kitt impression is pretty bad.

  5. ahah $tereogum. i get it. it’s sad because i already hate this movie before it has even come out, it’s trying too hard to exploit my indie sensibilities. zooey? mysterious skin (ugh) guy? sundance selection? THE SMITHS? REGINA SPEKTOR?? Ugh with a side of Gross.

    anyway, advertisement doesn’t really bother me. this music video is good but the song is not. The band looks really cool though, so there’s that.

  6. robert  |   Posted on Jun 18th, 2009

    someone got ahold of timbaland’s sample library.

  7. wait… this isn’t the trailer for the new blair witch movie?

  8. Neat video. Glad to see this band is finally getting some coverage. If the YYYs were still at all relevant, they might sound something like this.

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