In a flurry of post-Cinemax/Late Show Horehound activity, we have crystal-clear pro-style black and white video of the band doing the dubbed-out “Cut Like A Buffalo” along with footage of them visiting United Record Pressing in Nashville to the strains of “Will There Be Enough Water?” to announce an album-associated contest that I can explain more about in a moment. All the while, the White’s avoiding “becoming a slave to modernity.” More on that, too.
“I Cut Like A Buffalo”
“Will There Be Enough Water?”
The info on the contest:
[W]hen you pick up your copy of Horehound in the US on July 14th, you and a guest have a chance to win a trip to Nashville, Tennessee to visit Third Man Records. Find one of the six photo booth strips that are located in copies of Horehound to unlock the prize…
You can find one in five different CDs and one in a vinyl copy. (So your changes are higher if you go digital.) As far the modernity thing, the Guardian has a piece on the band that makes a to do about White being “a poster boy for 21st-century Luddism” because he and his band mates find “the age of Twitter, Facebook and smoking bans” to be depressing. To illustrate this life philosophy, White’s “one of the few famous musicians to still record albums on analogue tape,” doesn’t own a cell phone, and thinks people text to much. To quote Dead Weather, variously:
“I want to be part of the resurgence of things that are tangible, beautiful and soulful, rather than just give in to the digital age,” [White] explains. “But when I talk to people about this they just say, ‘Yeah, I know what you mean,’ and stare at their mobiles. The general vibe I get is: ‘Quit being a drag. We’re progressing here.'”
“I’ve gone on lunches with people that haven’t looked up from their iPhones,” adds [Alison] Mosshart. “You feel like you’re having lunch on your own.”
“It’s only a matter of time before the world gets sick of reading some shithead’s comments on a messageboard,” reflects [Jack] Lawrence, quietly.
But … White’s Third Man Records is starting a subscription service that offers pre-sales, exclusive streaming video, exclusive messages from the bands, exclusive photos (does anyone care about these?), chat rooms (ditto), etc. You can go Premium for $7 a month or $20 for platinum. They suggest you sign-up to depressing Twitter so you can receive regular depressing updates. Find out more at the website for Third Man, digital age.
A non-Twitter reminder: Horehound is out 7/14 via Third Man/Warner Bros.