White Rabbits Team With Ralph Lauren, Play KEXP

Amrit Singh | July 23, 2009 - 3:37 pm

Brooklyn-via-Columbia, MO band White Rabbits tapped Britt Daniel to produce their sophomore record It’s Frightening, hence came its killer single “Percussion Gun.” The track’s done them wonders, no surprise, landing them on Letterman for a memorable performance and now earning them some free wardrobes via Ralph Lauren. The designer’s licensed the song as the soundtrack for their new Fall Collection, which is all about “crisp tailoring and vintage Ivy League pieces meet[ing] fresh, new school details.” That old Ivy League rock descriptor’s got more legs than I realized, I guess. There’s a video of models walking around to the tune over at rugby.com, and a bunch of videos from a recent KEXP session below:


“The Salesman”

“Foxhunting”

“Rudie Falls”

“Percussion Gun”

White Rabbits – “Percussion Gun” (MP3)

It’s Frightening is out now via TBA.