After all these years, a new Jay-Z verse is still a pretty big deal. Jay’s newest guest verse appears on “Mr. Nice Watch,” a track from his verbose and arguably too-sincere Roc Nation protege J. Cole. Cole produced the blippy, dubsteppy beat himself, and Jay really does spend his entire verse talking about watches. In fact, I think he missed an opportunity by not calling the song “Watch The Watch.” Listen to a clean version of the track at Nah Right.
Cole’s album Cole World: The Sideline Story is out 9/27 on Roc Nation.