It’s a hot week for Pitchfork/video news. The music industry’s been buzzing about this one for the past six months, and today comes official word: Pitchfork has announced Pitchfork.tv, bringing “original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online.” That’s some nice vertical brand building. May wanna set your pitchfork.tv bookmark now, looks pretty awesome. Although we’re all going to have to wait until April 7th to peek at the the beta launch, Pitchfork’s sent along some detailed info on the site’s programming:
Via press release:
- One Week Only makes Pitchfork.tv the first online video channel to screen full-length feature films, vintage concerts, and music DVDs free of charge: From the Pixies’ 2004 reunion tour film LoudQuietLoud and Todd Phillips’ notorious GG Allin documentary Hated, to Jimmy Joe Roche & Dan Deacon’s acid-drenched visual art piece Ultimate Reality, Pitchfork.tv will highlight a different film each week in its entirety.
- You want full concerts? Pitchfork Live brings you on stage with your favorite bands, with intimate camerawork and carefully mic’d performances that put conventional soundboard mixes to shame, launching with a sweat-soaked night at NYC’s Cake Shop with garage-punk maniac Jay Reatard.
- Ever wonder how artists spend their time off tour? Daytripping puts you in the passenger seat for a day out with some of the most vibrant personalities in independent music. The premiere voyage: A trip to the Man Man house and studio in Philly to witness the making of their forthcoming album, Rabbit Habits.
- Wish you were watching bands in your basement instead of fighting for a drink in crowded clubs? Welcome to Juan’s Basement. Originally developed by upstart network Plum TV, the Emmy-nominated series is now exclusively booked and produced by Pitchfork. First up: Liars.
- What happens when disparate artists are chosen to spend a day recording together in a Brooklyn studio? Treefort Sessions documents the unique artistic collaboration process from start to finish.
- Ever thought the best place to see your favorite band would be as the sun was setting and the Empire State building glistened behind you? Don’t Look Down brings artists to rooftops around New York and Chicago and says go. The series kicks off with a pitch-perfect set from Sub Pop rockers The Thermals, 24 stories high.
- And, finally, The Interview Show brings today’s best and most respected artists face-to-face with the Pitchfork critics who write their features and review their albums, opening with a colossal dual interview between two of the world’s greatest metal bands: Mastodon and Neurosis.
Also worth noting: The content’s all on-demand, and they seem psyched about the site’s resolution. Congrats, Pitchforkers. We’re excited to see this.