It’s a hot week for Pitchfork/video news. The music industry’s been buzzing about this one for the past six months, and today comes official word: Pitchfork has announced, bringing “original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online.” That’s some nice vertical brand building. May wanna set your bookmark now, looks pretty awesome. Although we’re all going to have to wait until April 7th to peek at the the beta launch, Pitchfork’s sent along some detailed info on the site’s programming:

Via press release:

  • One Week Only makes the first online video channel to screen full-length feature films, vintage concerts, and music DVDs free of charge: From the Pixies’ 2004 reunion tour film LoudQuietLoud and Todd Phillips’ notorious GG Allin documentary Hated, to Jimmy Joe Roche & Dan Deacon’s acid-drenched visual art piece Ultimate Reality, will highlight a different film each week in its entirety.
  • You want full concerts? Pitchfork Live brings you on stage with your favorite bands, with intimate camerawork and carefully mic’d performances that put conventional soundboard mixes to shame, launching with a sweat-soaked night at NYC’s Cake Shop with garage-punk maniac Jay Reatard.
  • Ever wonder how artists spend their time off tour? Daytripping puts you in the passenger seat for a day out with some of the most vibrant personalities in independent music. The premiere voyage: A trip to the Man Man house and studio in Philly to witness the making of their forthcoming album, Rabbit Habits.
  • Wish you were watching bands in your basement instead of fighting for a drink in crowded clubs? Welcome to Juan’s Basement. Originally developed by upstart network Plum TV, the Emmy-nominated series is now exclusively booked and produced by Pitchfork. First up: Liars.
  • What happens when disparate artists are chosen to spend a day recording together in a Brooklyn studio? Treefort Sessions documents the unique artistic collaboration process from start to finish.
  • Ever thought the best place to see your favorite band would be as the sun was setting and the Empire State building glistened behind you? Don’t Look Down brings artists to rooftops around New York and Chicago and says go. The series kicks off with a pitch-perfect set from Sub Pop rockers The Thermals, 24 stories high.
  • And, finally, The Interview Show brings today’s best and most respected artists face-to-face with the Pitchfork critics who write their features and review their albums, opening with a colossal dual interview between two of the world’s greatest metal bands: Mastodon and Neurosis.

Also worth noting: The content’s all on-demand, and they seem psyched about the site’s resolution. Congrats, Pitchforkers. We’re excited to see this.

Comments (71)
  1. These bastards are taking over the world!

  2. I take it by the red + white audio plugs that this will be a “Stereo” affair?

    Any word on if they will go HDMI with this in the future?

    “oh tonight / I will retire”

  3. Zzzzzz…

  4. Base  |   Posted on Mar 4th, 2008 0

    Possibly cool. Too bad Pitchfork = Pretentious Shitheads

  5. Greg  |   Posted on Mar 4th, 2008 0

    “The most carefully curated selection of music videos online” – OMG, FINALLY someone who can tell me exactly what to watch. Fuck off, Pitchfork.

  6. greed  |   Posted on Mar 4th, 2008 0

    i prefer the green plug personally.

  7. Idiot Box  |   Posted on Mar 4th, 2008 0

    Fuck Pitchfork and now fuck their sure to be pretentious, holier-than-thou shitbox web tv station.

  8. skeptical  |   Posted on Mar 4th, 2008 0

    Wonder how they’re paying for all this with those “lucrative” Google ads they’ve been running.

  9. ben  |   Posted on Mar 4th, 2008 0

    wow, i feel sorry for yo people. this is gonna be pretty awesome.

  10. I had *NO* idea people dis_liked the prickfork.

  11. Dave  |   Posted on Mar 4th, 2008 0

    This will be uncensored, right?

  12. Those “Treefort Sessions” sound a lot like some of the “In The Fishtank” sessions/ recordings Konkurrent did, except those were in the Netherlands and the bands had two days together.

    Not that any of the individual segments of sound particularly original to begin with.

  13. Jim Hanke  |   Posted on Mar 4th, 2008 0

    Still will only get a 6.1

  14. Don’t know about you guys, but this really seems cool. You should stop all the Pitchfork hating, they own.

  15. when will ppl stop taking pitchfork so seriously? this looks pretty goddamn awesome.

  16. Richard V  |   Posted on Mar 4th, 2008 0

    Oh no, expanded opportunities to watch live sessions / interviews / original material by some of your favorite bands! Sounds like Pitchfork is ruining your worlds!

    Seriously, it isn’t as if you guys don’t enjoy a lot of the bands covered by the site. This looks to be coverage without much editorializing and scoring so stop your whining – you’re sounding even more cynical and judgmental as the very website your critiquing.

  17. jules  |   Posted on Mar 4th, 2008 0

    this sounds awesome
    don’t muck pitchfork!!

  18. Jonathan  |   Posted on Mar 4th, 2008 0

    “Pitchfork TV, The Most Pretentious Team On Television.”
    i dont know about you guys but i think it is a pretty acurate slogan. Should I send it to them to use?

  19. Miles  |   Posted on Mar 4th, 2008 0

    I hate Pitchfork as much as the next dude but this sounds fantastic

  20. eric  |   Posted on Mar 4th, 2008 0

    yeah this is really stupid for people to be complaining about. i would be really impressed if someone could tell me a good reason to hate pitchfork. i’m not saying i agree with all of, or even many of their reviews, but they’ve helped a lot of good bands get exposure that they otherwise wouldn’t have had.

  21. johnnynormal  |   Posted on Mar 4th, 2008 0

    I hate Pitchfork as much as the next P4k hater for their pretentious bullshit, that’s why I don’t read their reviews or editorials, but I love them because they keep me abreast of records dropping and performances and interviews with artists that I would otherwise miss completely.

    There is value in pitchfork (as much as it pains me to say it) and I guarantee everyone here who says ,FUCK PITCHFORK THOSE FUCKING FUCKERS, checks the site at least 1 x a day (me included).

    I’ll definitely check it out, and I hope they have some worth while programming, but we have to assume (guarantee) they will have at least some of their self-righteous idiocy on there. I feel sorry for those fools who can’t separate the two.

  22. Roos  |   Posted on Mar 4th, 2008 0

    Yes, we realize that you think Pitchfork is pretentious – regardless of how many of their “best new music” selections you’ve illegally downloaded to your ipod.

    Can we move on please?

  23. ibi  |   Posted on Mar 4th, 2008 0

    oh whoaaaa. they ARE taking over the world.

    and i agree with roos. can we move on please

  24. jay  |   Posted on Mar 4th, 2008 0

    pitchfork is turning into the ESPN of the independent music world.

  25. Base  |   Posted on Mar 4th, 2008 0

    It’s not just pitchfork that blows, it’s critics of all kinds. Pitchfork just comes off as particularly pretentious and insufferable. However this internet TV business could be cool, provided it is uncensored and free.

  26. Morgan  |   Posted on Mar 4th, 2008 0

    I hate pitchfork writers, but I don’t see much room for their annoying one-liners and witty commentary. They get fast news which is nice, so I read the news. This may be cool. But I don’t watch TV on my computer…

  27. Peabody  |   Posted on Mar 4th, 2008 0

    Vice TV is better.

  28. The Other Matthew  |   Posted on Mar 4th, 2008 0

    I’ve mellowed on Pitchfork, over the years. People give them too much power, but they’re decent. I find Stereogum and most of its readers much more pretentious than them.

  29. jneslo  |   Posted on Mar 4th, 2008 0

    Holy crap this sounds awesome! Especially the access to music DVDs and documentaries.

  30. jo  |   Posted on Mar 5th, 2008 0

    90% of you haters have PF bookmarked and eat it up along with your personal blog diet every morning. (anyway, shouldn’t this tv thing be GOOD news for the haters–because it takes out the middleman (reviewer) you hate and just showcases your favorite bands directly??)

    this is awesome! admit it and GET EXCITED! also the fact that it’s in HD is wonderful. thanks forky!!!1

  31. jess  |   Posted on Mar 5th, 2008 0

    shit yes!
    this looks awesome, can’t wait.

  32. Lea  |   Posted on Mar 5th, 2008 0

    You’re all gonna be watching this so don’t kid yourself.

  33. Luke  |   Posted on Mar 5th, 2008 0

    for the love of god, you only “hate” it so much because you read it daily.

    now they’re coming out with something 9 million times better than anything mtv has ever done, any you’re going to bitch?

    get over yourselves.

  34. mike  |   Posted on Mar 5th, 2008 0

    its funny that everyone uses the word “pretentious” when acting in such a manner.

  35. ^^^ The irony is so rich, you need a fork to eat it. (Ed Note: Seriously, that pun was not intended)

    Did anyone else notice that the number of people needlessly defending their love of P4K *far* outnumbers the amount of people who actually said anything about P4K sucking? What’s with that? You guys got a little preemptive insecurity problem?

    I think people’s main problem with P4K is exactly what everyone is praising it for. Here’s what it sounds like:

    “I don’t really have time to follow, or really contribute in any way to, the bands and artists I love. I don’t even bother reading up on them. I just go to pitchfork (where I don’t read the reviews or editorials) and just skim through the bands and listen to whoever they mention.”

    It just seems really lazy.

  36. Oh, and let me be the first to say: I read pretty much every word that P4K publishes. The stuff isn’t going to brainwash you.

    Well, some of you are probably susceptible…

  37. the golden bonce  |   Posted on Mar 5th, 2008 0

    Ryan Schreiber for President.

  38. johnnynormal  |   Posted on Mar 5th, 2008 0

    @ huph (since you called me out directly)

    I don’t like P4ks writers because they typify everything I hate about indie music “scenes” (the elitism). I’m not a big part of that “scene”, I don’t have any friends who listen to indie, but I love the music that comes out of it, and I do go to shows that come through my area (Aloha, Destroyer, the Breeders, Johnathan Richman, to name a few coming up that I’m stoked about)hmm, kinda blows your “contribute” and “lazy” bit out of the water :(

    But I like having P4k where I can go and read interviews and about books and charities my favorite musicians are involved in or whatever, without going to 100s of websites a day, or to a vinyl or coffe shop and having to talk to an indie-snob, who would look down their nose at me for being as excited about the Stone Temple Pilots reuinon as I would be for a Smiths reunion 20-years ago.

    In short, I think you misread. I don’t read anything that involves their opinion (unless I want to exercise my eye-rolling muscles), but it’s great for following bands and labels while keeping my nose clean of having to deal with people like you.

  39. johnnynormal  |   Posted on Mar 5th, 2008 0

    Oh yea, plus I can’t stand how P4k laps up the nuts of any and every band who dubs themselves “experimental” and uses a synth board as their primary instrument. I could fart on a keyboard and if I named myself after a type of bear, I bet I’d have a top 50 of 2008.

  40. andrewmay  |   Posted on Mar 5th, 2008 0

    what about i hoped that you guys would beat them to it.

  41. @ johnnynormal:
    Did I call you out? The “I don’t read the written stuff” bit was actually aimed at a lot of people who say that (it comes up a lot). I didn’t mean to single you out, although I can see how it seems otherwise. And I certainly don’t begrudge people for avoiding indie-snobs (although, you’re blind labeling of me with that term is really only exposing *your* snobbishness). I just don’t understand why people think “I check out P4K, but I don’t read the reviews” is some kind of defense for something a person really shouldn’t be embarassed about to begin with.

    Funny you mention STP, at a bar last night, the DJ played “…Paper Heart” and my friend and I talked about how STP really got the short end of the grunge stick. I think they wrote some pretty good songs. And “Big Bang Baby” still gets stuck in my head sometimes. I love the melody.

  42. See?! Now it’s in my head again! Except it keeps turning into “Suffragette City” halfway through the chorus!

  43. darren  |   Posted on Mar 5th, 2008 0


    C’mon guys you can do it!

  44. dave  |   Posted on Mar 5th, 2008 0

    i would pay to watch this.

  45. Adam  |   Posted on Mar 6th, 2008 0

    Hey, Huph! Aww, leave ‘im alone, i said…

  46. Joe  |   Posted on Mar 6th, 2008 0

    johnnynormal, methinks you stereotype indie kids a little more than maybe you ought. I would say a small portion of “indie” people actually hate on STP and such. And you hate on “experimental” stuff just as much. So you are just different sides of the same thing. Those snobs think you’re silly for liking STP, and you snob think they’re silly for liking “experimental” stuff. And most people are in between. But back to the P4k TV, I’m excited, though it won’t mean much until I get back in to the US and have a computer.

  47. kive  |   Posted on Mar 6th, 2008 0


  48. This will be good. Take the editorializing out and just let the bands’ music/live show speak for itself. My only fear is that once the camera’s turned on the artists, we’ll all see how much more pretentious they are than the music nerds that write about them. Wouldn’t that bum you all out…who would we all have to shit on, then?

  49. Coming to the internets, bands you’ve never heard of performing on top of buildings!

    I’d rather stick my dick in an oscillating metal garbage disposal grinder.

  50. chase  |   Posted on Mar 6th, 2008 0

    Lazy? Checking in a music journal for music is lazy?

    A man works 40 hours a week, tries his best to be there for his wife and kids, you got baseball, church groups, karate, maybe you make it to a movie once a month, barely pay the morgtage, and still, he’s expected to scour the internet/record shops/ and music venues for new music to listen to? Get some perspective man, it’s music.

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