The members of New York’s suddenly-awesome underground rap scene aren’t exactly the most conventionally attractive group of dudes on the face of the earth, but they do know how to look cool. And the great New York streetwear designer Mishka has lately been releasing a number of excellent rap mixtapes like Mr. Muthafuckin’ eXquire’s Lost In Translation, which means they’re pretty deeply connected to this scene. So it makes sense that, for Mishka’s spring 2012 lookbook, they’ve enlisted a ton of the city’s best rappers to model their clothes, including Das Racist, eXquire, Action Bronson, and Detroit import Danny Brown. Check the gallery above and the video below.
The Mishka people aren’t exactly new to this; they previously used Azari & III and Fucked Up’s Damian Abraham as models. Also, they sent me a bunch of free clothes last month, which means I love them forever.