Purity Ring Sign To 4AD And Last Gang
Watershed British indie label 4AD recently announced the head-turning but aesthetically logical acquisition of FL rapper/producer SpaceGhostPurrp to its storied roster, and they’re chasing that with the news of another high-profile (and perfectly on-the-money) nabbing of hotly pursued buzzmongers Purity Ring (in conjunction with Last Gang). Congratulations all around. We’ve thrown Purity Ring on just about every list imaginable this year (Best New Band of CMJ 2011, Best New Band of 2011, SXSW 2012’s Must-Sees, 2012’s Most Anticipated LPs), save our eventual Best Motown Soul Bands Of The ’70s. (And even then, YOU NEVER KNOW.)
4AD and Last Gang have the record marked for 7/24, according to the image (rendered above) on the band’s homepage purityringsongs.com. Also, you can visit that that URL to hear snippets of (presumably) new album sounds.