Today, anti-zit solution Proactiv adds P. Diddy, Jessica Simpson, and Britney Spears to its roster of celebrity spokespeople (Judith Light, holla!). Thirty minute informercials featuring these stars will start airing tonight. Let us know if you catch one on TV!

Diddy Picture 6 - Jessica Simpson and Diddy Host The Launch of OK ...
2005 MTV VMA's Hosted By Diddy - Press Room (Jessica Simpson)
Jessica Simpson Picture 26 - Jessica Simpson and Diddy Host The Launch ...
Diddy Parties With Cameron Diaz and Jessica Simpson
Jennifer Lopez Has No Problems Working With 'Stubborn' Ex-Husband Marc Anthony
Speaking to the chat show host, Lopez said of her time with P-Diddy: “He helped me a lot ... He has also directed videos for Madonna, Mariah Carey and Jessica Simpson. The video is expected to premiere on an episode of American Idol ...
Quincy Jones, Dolly Parton, Rihanna, Katy Perry, Many More Remember Whitney Houston
Wyclef Jean: This is the saddest thing I've ever had to write in my life, RIP to one of the greatest humans that I have ever known Whitney Houston Sean "Diddy" Combs ... R.I.P.Whitney. Jessica Simpson: I found my voice singing Whitney Houston's music.
Comments (21)
  1. Justin  |   Posted on Feb 4th, 2005

    I’m absolutely amazed that stars on the level of Britney and P. Diddy would actually endorse a product like this. (Not that it’s a bad product, but it’s kind of embarassing to publicly admit that you have acne problems).

    How much money do these people need?

  2. brent  |   Posted on Feb 4th, 2005

    I love how Jessica’s bio discusses her spokesmodel role for Pizza Hut. Conflict of interest!

  3. butterflypoet  |   Posted on Feb 4th, 2005

    Actually I use Proactive, and have seen the before and afte pictures of Jessica Simpson. This product is the best kept secret around. After 18 years of dealing with embarrassing acne in high school, college, and my adult life (taking pills, have you heard of acutane?) I saw an informercial and thought, what the hell. My face has never been clearer. I think its great they are doing this – I hope it encourages mothers to buy it for their children who are embarrassed and suffer self esteem issues because of terrible acne. I don’t think the world realizes how mean teenagers are and how something as small as bad acne can ruin someone’s self confidence for life.

  4. Paulina  |   Posted on Feb 4th, 2005

    Britney isn’t exactly a glowing endorsement for that shit. She could be Edward James Olmos’s cragette sidekick.

  5. kayleigh  |   Posted on Feb 4th, 2005

    jessica’s been doing their infomercials for a while. I remember about four years ago Britney was in their print adverts (teen magazines in the UK at least.)

  6. JustAThough  |   Posted on Feb 4th, 2005

    i can’t believe i’m saying this … i think it shows how much they appreciate the product and how scarring (no pun intended) having acne really must be.

  7. gunit  |   Posted on Feb 4th, 2005

    The active ingredient in proactive, benzoyl peroxide , can be found for much much cheaper for a prescription or on pharmacy shelves. The business owners simply repackaged an old medicine and hired celebrities to push it.

  8. Karen  |   Posted on Feb 4th, 2005

    I saw Jessica and Nick on some E! show the other day and she was talking about how she took Accutane so apparently the Proactiv wasn’t all that effective for her.

  9. I put the pictures of all the celebrity endorsements on my mirror and pop the shit out of my zits using their pics as a target, good times!

  10. pukey suzuki  |   Posted on Feb 4th, 2005

    pro-activ is the new kabbalah!
    diddy don’t run the city

  11. lindsey  |   Posted on Feb 5th, 2005

    …….. ok, question? I’m not trying to be smart-alecky or anything, but is britney’s face still broken out? Even now, I think of that pic of her with all that white crap on her face.

  12. I honestly think it really worked for them. I don’t see any other reasons why celebrities of that magnitude would endorse a product like this.Just about everyone has acne problems at some point, and for celebrites what is considered great skin for normal people is not good enough. I can understand why they’d use it even if their acne wasn’t that bad.

  13. birdybirdy  |   Posted on Feb 5th, 2005

    PROACTIV OR DIE!! hahahahaha

    hilarious title. but I find nothing wrong with the celebrities endorsing proactiv. it pulls them down to earth somewhat.

    but i’m warning you… if you have even slightly sensitive skin, this will wreak havoc. i know from experience. stay away…

  14. Grimmone  |   Posted on Feb 5th, 2005

    Diddy is making pro active hot and sexy! When he announced that he was going to be one of the pro active spokespeople, pro active sales went up by 250%! In the latest pro active ads Diddy will have his friends such as Mariah Carey, Paris Hilton, Ludacris, Mary J. Blige and Tara Reid were shirts that say Pro Active or Die!

  15. Logsucker  |   Posted on Feb 5th, 2005

    In the previous Jessica Simpson commercials, did anyone notice how she said, “The way I was dieting and the way I was eating” dieting and eating are the same thing. That’s not all. Every dermotologist I’ve spoken to has told me that your diet has no effect on your acne, unless the grease from the food actually gets into your pores, and you don’t wash it. I don’t really understand why they would air an ad as stupid as that. (To explain the dieting thing a little more, People might be saying that shes talking about a diet to lose weight, but you know she isn’t because it cuts to a video of M&Ms as shes saying it.)

  16. elliefromthablock  |   Posted on Feb 5th, 2005

    yeah all it shows is a bowl of M&Ms…what the phuck! i’d have expected to see bowls upon bowls of doritos, oreos, etc (as j.lo’s recent riders have shown!)

  17. Brain  |   Posted on Feb 6th, 2005

    Texas Hold ‘Em . . .
    Jessica’s statement says “just” FOUR TIMES. Read it.

  18. Carienne  |   Posted on Feb 6th, 2005

    Ok. I have been using proactiv for years now. I started when Judith Light was endorsing it. The fact of the matter is, is that this product works. I am glad that Jessica Simpson and P Diddy are endorsing it now. Because maybe young adults who are living with a horrible problem will actually order it. And as for Britney Spears, I don’t even think she washes her face at all anymore.

  19. Diddy should have hooked up Dylon with this stuff.

  20. i just started using that stuff. hoping it will get rid of my back acne… mmm being a teenager is FUN! hurray puberty!!

  21. BeavisOnCrack  |   Posted on Feb 14th, 2005

    Britney that is not a zit on your face, that is your husband.

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