I heard this song in a Dockers commercial last night. Enjoy.
The The – “This Is The Day” (MP3) [Link removed]
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I heard this song in a Dockers commercial last night. Enjoy.
The The – “This Is The Day” (MP3) [Link removed]
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man I had forgotten about these guys, I saw them open for Depeche Mode in Dallas in the early 90′s. Thanks
omg really? i never lost my love for The The and even saw them twice a couple years ago cause i never saw them growing up. they are one of the best underrated bands that people should love more. i’m glad they’re getting some good money tho from the commericial!
aah, this is reminding me to damn the man.
The The is actually one person, Matt Johnson. I agree that his work, especially the highly influential first album from 1984, titled “Soul Mining,” is sadly under appreciated. The newly remastered version of Soul Mining is excelent.
An excellent song by an excellent band!! If you want to hear another great tune by another great band you might go here…
http://www.rachelandthecity.com/songs/The White Stripes – Blue Orchid.mp3
Enjoy!
I saw that commercial the other night and was so impressed by their choice of song. I immediately rekindled my love affair with Dusk.
alapapa- I agree with you, Soul Mining is incredible. Wasn’t Johnny Marr with The The at one time?
I was always so-so on The The, but yaknowwhat? This is kinda good.
I was looking for this song, thanks!
i hope matt johnson (the the) needed the money. come on, dockers?!?! it’s almost as bad as the coors light commercial i saw this weekend with janes’ addiction’s “mountain song” being played. i know that perry and dave don’t need the money.
i know it’s cliche’, but “fuck those sell outs!”
well i just heard new oasis songs last night . no .. not lyla .. this song called let there be love .. its the new ” imagine ” . just brilliant
http://s41.yousendit.com/e.aspx?id=1SL64YID5DR8U3MD2AL0POQX8I
maybe u want to post this one
I don’t know why people think of this as selling out to the man, or like they have been exploited or something. I think it comes down to this: We hear less an less of our parents music in national campaigns. People who grew up with this music and love it are now climbing up the ranks at ad firms, etc. If you were in the position to select music to create an image for a client’s brand, wouldn’t you first think of the stuff you like? Especially the less well-known, pop-y stuff? Why wouldn’t a musician want to be part of a national campaign? The exposure would be incredible (as would the pay). Having the masses know and love your music does not necessarily mean selling out.
I’m all in favor of artists selling songs. It’s one of the only ways to make any decent money as a musician these days, and musicians, I can personaly attest, get abused and used more than most professionals. It would literally change my life (for the better) to license a song for a several grand to a commercial. People, including a lot of you reading this, buy crap they don’t need all the time anyway. It’s hypocritical to admonish an artist for making a living however they can while one sucks at the teat of crass commericalism and consumerism at the same time. Not necessarily accusing anyone here, but I’m saying, you know, think about it.
i love the the. tragically under-rated.
“Soul Mining” is one of my top 5 favorite albums of all time. Just listening to Jools Hollands piano solo on “Uncertain Smile” makes it worth buying this album.
You what we need? Another debate about “selling out”. Yeah, that would be really refreshing and original right about now.
ive been trying to figure out a The The song for the longest time… i remember seeing the video a lot on mtv back in mid 90s?… some guy with a cowboy hat on top of a tall building (in nyc?) singing (w/ voice distortion?)… i downloaded this song in the hopes that was the song.. but alas
dunno the video but the timing and the cowboy hat sounds like maybe something off Hanky Panky, his album of Hank Williams covers
Sorry, but now that my fave Postal Service song is a TV show jingle, I feel like George Costanza singing “By Mennen.” Something is not right here. Worlds are colliding!!
its good to see this song get a good old fashion resurrection. The last time I heard this song it was buried during the end credits of one of my favorite movies “Empire Records” where 90s alternative still lives!
worlds are colliding because the kids who used to be teenagers listening to indie rock are now professionals who command loads and loads of buying power, and therefor exert a lot of power in the cultural landscape. Simple math.
Since I am one of those former kids, I think it’s a little more sinister than that. It’s not my buying power that influences commercials, it’s the ever-probing marketers pandering their Pontiacs and wrinkle-free “slacks” to me via music. I’m all for musicians making money and don’t expect them to live on “cred” alone (hey, I just made that up now!). But it does devalue the music if you’re not the type of person who wears logos as fashion statements. Damned if you do, and damned if you don’t.
hey ll, are you referring to gray’s anatomy? the theme song is actually not postal service, but more atune to the six feet under theme. postal service is only being used in the promos.
by the way, it’s a GREAT show.
I’m one of those kids who listened to (some) indie rock as a teenager, but I didn’t become a professional, I decided to stick with music, so I’m sort of on the other side of the debate. I’m just saying that I think people hold up their art & music heroes up to a much higher standard than they do themselves, and I don’t think it’s fair.
also,i don’t know-I think you start to change your mind about those things if you’re a musician trying to “make it”. I don’t think it’s sinister. I think it’s like a great mindless shark- there is no moral equation- a modern free market is just a big, capricious, hungry baby that knows nothing more than consumption. A clumsy metaphor? Yup.
I just don’t like being treated as a sucker for marketing ploys, even though, yes, that’s what makes the world go ’round. It’s all symbol, no status. Musicians have probably been treated the worst in terms of getting money back for their efforts, unlike say actors or athletes. If you think it’s a good thing then (collectively) you should take ownership of it and [ahem] market it with your own spin, from the perception of sellout (defensive) to success story (how ya like me now?!). And now that no one is sacred–I’m talkin’ to you Clash–it’s not like you’d be in lousy company. Since your fans are already a part of the targeted masses, they should eat it up like it’s low-carb pizza.
empire records!
Oye, I can’t say how excited I am that theThe is getting some attention! They (he) are my favourite band, far and away, and this is my favourite song by them. In response to a post way up at the top, yes, Johnny Marr was on 3 theThe albums (Mind Bomb, Dusk, and Solitude). I would definitely recommend that everyone check them out – and hopefully this commercial will facilitate that.
That whole album is amazing… if you want to check it out someone posted a torrent here:
http://trackerwww.prq.to/torrents-details.php?id=3318639
But you should probably buy the album because as people have said, looks like he needs the money!
haha, that “new” oasis single is about 4 years old. It’s a b-side called “it’s a crime.” It’s definitely one of their better songs since what’s the story…
i think the original is better.
its not a b side from 4 yrs ago .
great song from an all-time great album. the stuff he did with marr was interesting as well
hey m83, devin’s right. that’s a b-side from awhile back called “it’s a crime”. and yes i thought noel did a better job covering it acousticly…
I’ve been trying forever to figure out what that song was at the end of Empire Records. Thank youuuuuuuu!
I was so happy to hear matt johnson on TV! Not that The The needs validation, maybe just recognition and air play. Always thought Beautiful Day one of the most beautiful songs and Soul Mining one of my all time favourites – more people should hear him! Think about it! Who’d a thought Lust-for-Life would be playing behind a cruise line ad!!?? As Iggy says it wasn’t conceived of commercially so retains the original premise – maybe I-Wanna-Be-Your-Dog will be the new theme song for Purina! Who cares! I love that great songs see these weird mainstream revivals – Who knew?! – we did!
I agree with Brad. Wtf is with Janes Addiction selling out? Now, I just heard/saw the new Adidas commercial that Spike Jones produced featuring Karen O. I can kinda understand that one a bit more (a bit) but Perry Farrell?..wtf…and what a shame.
I just saw the Dockers ad myself and found this page searching the ‘net for info. After ASwinefever on Nakedself I’d be really disappointed if Matt sold the tune to Dockers for a freakin’ commercial. There’s a very good chance he had nothing to do with it, he may not own the rights to the tune. Through work a couple years ago I meet Kim Wilson from The Fabulous Thunderbirds through work. This was during the time that his song Tough Enough was being used in a truck commercial. It turns out that Sony owns all the rights to the tune, used it without consulting him, and He didn’t see a dime from it. I’m hoping this is what happened to Mr. Johnson.
You’d like to see him make money, but not this way. I did exactly what Earl did. I’m distraught by the song being on a Dockers spot of all things. Anyone who spent college nights listening to this music wouldn’t be caught dead in Dockers. This is either the work of some overweight aging creative wanting to prove to his friends how cool he is, or it’s somebody not respecting what Matt Johnson stands for enough to leave this one off the table. I can’t even begin to think that a man who on Naked self wrote:
Don’t even like it
But you’ve just gotta try it
You don’t even want it
But you’re gonna buy
Gonna-gonna-gonna buy it
Always someone on the TV screen
Trying to sell you something you don’t want or need
Sponsored by this, brought to you by that
Even as you slump in the back seat of a cab
But if it ain’t you
Well, what’re you gonna do?
There’s always someone
Right behind you in the queue!
Don’t even like it
But you’ve just gotta try it
You don’t even want it
But you’re gonna buy
Gonna-gonna-gonna buy it
You don’t even need it
But you’ve just gotta have it
would be that big of a hypocrate. I’ll keep my fingers crossed I never find out conclusively.
Very nice discussion on The The! Interesting thought that they may not have the rights to the song, since it’s been at least 20 years since it was released! I did my own little posting here: http://erich.typepad.com/erichian/2005/04/thethe.html
What am I missing here? I wear Dockers…not to make a statement, not to display status, but because I work at a job that is “Business Casual” and dockers are relatively inexpensive. I loved Mind Bomb, and listened to that album 2-3 times a week during the 9 months I was in the Gulf War. It is not true that “Anyone who spent college nights listening to this music wouldn’t be caught dead in Dockers.” They’re just comfortable pants… I was happy to hear Matt’s sound on TV… and it made me pull out my old albums. I hope he did have the rights, and is gettin paid!
I’m finding this through a search and am horrified. Fred put it best. This is not what I’d expect from Matt Johnson.
I once heard the music from Infected for a Washington Redskins commercial; doubt that was approved.
Gah!
Regardless of whatever Matt Johnson’s intent was in making that song and however he might not actually approve of it being used for a Dockers commercial, tv advertising is turning people onto his music. Even if he’s not getting royalties for its use (which I hope to Christ he is), other people will go out, find the song, and hopefully look for the entire album (legally, legitimately)and pay for it. I mean, c’mon people. Not everyone was born a musically-savvy individual. Some people need a little more pushing in the right direction. And honestly, if he is seeing royalties, I’m all for artists going this route.. With radio being as pathetic as it is, I’m ecstatic to change the channel and hear The Clash and then at the next click hear The The.
The The was not one person- yes Johnny Marr was in the band – along with other really talented musicians like Dave Palmer, etc.
Matt Johnson was the force behind it of course.
The Dockers thing was stunning. It was the last thing i ever thought they’d do. But alas, economic need is something we can all relate to. It is sad that a certified genius has to resort to this – but we live in a world where people ignore songs from the heart and head for whatever is loudest, most flashily produced, or popular for some other superficial reason.
Listen to all the albums of The The, and you will hear the music of modern-day geniuses. —dc
clate to this party but, one of the things I always liked about the song was it’s juxtaposition of an upbeat refrain and tune over desperately sad lyrics. I always got a chuckle when people didn’t really listen to the song, and then thought it was a boppy, cheerful tune – when it’s practically a suicide note. The ad appears to miss the irony too, and play it straight – maybe Matt Johnson was playing a practical joke much like the song itself was – and laughing all the way to the bank.
This is the Day that an album that I have enjoyed for the past 22 years has made feel like a yuppie. A Docker’s commercial? I need to find out that dear ole Matt did not say to some Executive, “Hell, I’ve got a kid now and I’m older – You loved the song in college, right? Sure, go ahead and use it!” Argh!
I’m strapped into a rocking chair, with a pair of Dockers all over my knees…
For an artist that has spent so much of a brilliant career selling out like this (if he was involved) is revolting. When I hear The Clash shilling for crap I am slightly disturbed, but I assume that it is not Micks’s doing. Same goes for Iggy (Bowie probably owns rights and sold out). These are all different than Matt Johnson who purports himself to be anti materialism, anti glabalization and against all of the negatives of American Culture. For christs sake he is shilling for pants made for such lazy slobs that they have a special coating to keep your f-ing big mac sauce from staining the pants when you let it dribble down your chinS. Dockers are the pants of fat assed suburban white everymen. Karma is a bitch and whoever was responsible for the use of his music to sell Dockers may just return as a brain dead red stater who cares so little about fashion, design or anything that he just goes and buys the fat lazy mans pants that all of the other fat lazymen in his Naughts version of a Levitt Town wear.
Does anyone know, is the version of “This Is The Day” on the Dockers commercial a re-recording by Matt Johnson? I thought it must have been a sound-alike artist when I heard it, it is definitely not the original version from the ’80′s.
It’s the disinfected version of ‘this is the day’ off of the ’45 RPM’ Greatest Hits Album.
Sorry, guys… I just needed some extra boodle to take my kids to Disney World.
“It’s the disinfected version of ‘this is the day’ off of the ’45 RPM’ Greatest Hits Album.”
is there an mp3 of that anywhere?
“For an artist that has spent so much of a brilliant career selling out like this (if he was involved) is revolting. When I hear The Clash shilling for crap I am slightly disturbed, but I assume that it is not Micks’s doing. Same goes for Iggy (Bowie probably owns rights and sold out). These are all different than Matt Johnson who purports himself to be anti materialism, anti glabalization and against all of the negatives of American Culture. For christs sake he is shilling for pants made for such lazy slobs that they have a special coating to keep your f-ing big mac sauce from staining the pants when you let it dribble down your chinS. Dockers are the pants of fat assed suburban white everymen. Karma is a bitch and whoever was responsible for the use of his music to sell Dockers may just return as a brain dead red stater who cares so little about fashion, design or anything that he just goes and buys the fat lazy mans pants that all of the other fat lazymen in his Naughts version of a Levitt Town wear.”
I think people’s views do change over time, and plus, music is music. It’s for people to enjoy; the more who hear it, more will enjoy it.
why was the link removed??? can someone please enlighten me on this??? i really wanted to download this song. :/
must find….. new …. version… of … song… can’t… go….on….without……..
yeah, the song in the commercial is diffrent from the original. does anyone know where i can find the new one? cuase it sounds better than the original, in my opinion.
I found the remix, it’s up here.
http://www.xanga.com/datguyff
YES!!! AHA! thats the best song ever
anyone know what Matt Johnson is up to? Is he planning on making music ever again?
Hey all, i?m looking for the song in the new dockers commercial where the guy is sitting at a cafe table, a girl is walking by, the waiter trips and drops his tray and a bottle falls off it onto the guys table, spins and points to the girl walking by and the guy, like spin the bottle, and then they look at each other.
do you know what song that is by any chance? if you do it?d be super if u could post it or email me (akca_710@hotmail.com)?