This weekend’s NY Times alerted us that designers are recruiting socialites for ads, hoping to sprinkle status on handbags.

The obvious extension then is a backpack manufacturer recruiting a DJ collective for its new campaign.

(You can click on that image for the totally unnecessary desktop wallpaper version.)

Good job Eastsport! Nothing says “back to school” like doing rails off Chloe Sevigny’s ass in the Don Hills bathroom.

But, unlike K-Fed (bottom graph), will Leigh, Greg, & Geo actually use the product they’re pitching? We’ll find out at Siren, where they’ll be spinning all day.

You might’ve seen the MisShapes/Eastsport full-pager in the new Spin with Beyonce (!) on the cover. Funny/sad how the ads are more interesting than the content.

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Comments (17)
  1. excited in the city  |   Posted on Jun 26th, 2006

    i guess it makes sense since the only people that go to mishapes are douchy nyu kiddies.

  2. that girl is the bigggest bitch i’ve ever met.

  3. Christy  |   Posted on Jun 26th, 2006

    Those people look too clean to be at mishapes.

  4. josh  |   Posted on Jun 26th, 2006

    is eastsport some kind of sick merger between jansport and eastpak?

  5. Sam Kent  |   Posted on Jun 26th, 2006

    Will we see Bronques in assless pants photographing two skanks finger fucking each other in some coat closet to sell back to school jackets? maybe.

  6. ewww.

  7. Weird marketing. Is anyone outside of the lame-o, two years too late kids that go to Mishapes going to even care who these average-looking Hot Topic models are? And are those same hipsters ever going to buy such a frumpy looking backpack?

  8. how about the fact spin voted leigh i their top 25 people under 25. that girl just puts on the killers songs from her ipod. useless trash they are.

  9. A. Foley  |   Posted on Jun 26th, 2006

    Eastsport: school bags for douche bags!

    eastsport.com

  10. Mark Swiderski  |   Posted on Jun 26th, 2006

    Our bags. Your life. Some guy’s blow.

  11. i think i just threw up a little in my mouth.

  12. a is for applebits  |   Posted on Jun 27th, 2006

    It’s just a goddamn bag. Get over it.

  13. that bag is the ugliest thing ive seen since pete doherty’s face!!!

  14. “Our bags. Your life. Some guy’s blow.”

    nice!

  15. jemmy  |   Posted on Dec 7th, 2007

    wow people…those aren’t hot topic models/”people too clean 4 misshapes. those ARE the misshapes.

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