Talk about art versus commerce! Have you guys heard of The Pack (The Wolfpack)? Adidas are so 1985, so these Bay Area rappers are hawking a tribute to Vans. In four minutes, they manage to drop the brand name an astounding 6,835 times.

REAL | WIN MEDIA

“If you wanna get right, stop buying those Nikes. Get some new fucking Vans and l bet you look icy.” Your move Nelly.

I thought it was a Vans commercial when I first heard it. But they’re a real group. And amazingly they haven’t been invited to join the Warped Tour.

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Comments (16)
  1. amazing!!I actually know the pack since i go to Berkeley High (one of their members, lil’ uno, is in my math class, ha). It’s so annoyingly catchy.
    p.s. they don’t even get free vans, what a rip off!

  2. Got this rap on but it sounds like urban marketing.

    Seriously though, if the wad of cash that guy is holding on The Pack’s album cover doesn’t come directly from the Vans Corporation, someone is getting totally ripped off.

  3. love me some WOLF PACK

    if you go on their myspace there are pictures of them at PROM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  4. pissed  |   Posted on Jul 13th, 2006

    I don’t get it. Are Vans not sneakers?

  5. Trey  |   Posted on Jul 13th, 2006

    Vice mentioned them a while ago

  6. Joanne  |   Posted on Jul 13th, 2006

    I’m from the Bay, so everytime I see someone wearing Vans I instinctively murmur “Got my Vans on, but they look like sneakers.”

    Joey, I think these guys wrote the song without prior endorsement from Vans.

  7. whatever. everyone knows bapes are the new fresh.

  8. ERlack$  |   Posted on Jul 14th, 2006

    Got my PUMAS on ’cause they are real sneakers.
    http://www.myspace.com/drino

  9. Uh, The Suicide Machines repped Vans like a billion years ago when I was still thought the Suicide Machines were cool.

    Like in 8th grade. I’m now 23.

  10. Hayley  |   Posted on Aug 1st, 2006

    I LOVE THIS SONG

  11. cynt  |   Posted on Aug 10th, 2006

    this song is so str8 when you listen to it you have to dance its so catchy every time i hear this song it makes want to buy come vans its a big hit where im from and im from t-town known as tampa bay

  12. cynt  |   Posted on Aug 10th, 2006

    this song is so str8 when you listen to it you have to dance its so catchy every time i hear this song it makes want to buy come vans its a big hit where im from and im from t-town known as tampa bay

  13. this song is da bomb yo

  14. this song is da bomb yo

  15. I worked at Vans over the summer and I can’t tell you how much sales went up because of that song. No, Vans did not endores them, and we don’t play the song 24/7 in the store because of all the cussing (it would be offensive to a lot of customers). And though I don’t know this for a fact but Vans is probaly distancing themselves from this song so they don’t make it look like it was planted which would definatly make the entire thing loose its appeal. Its just a bunch of guys that likes Vans, whats so bad about that?

  16. I lost my V-Card to this song!

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