Pitchfork took its biggest step toward MP3 blogization this morning with the launch of Forkcast, which usurps the “Free Downloads” feature and the track reviews section of the site, combining ‘em into one tidy, top-right column. The gist is that it’ll offer downloadable/streaming songs and videos and wrap ‘em in some editorial. Sorry snobs, no more five-star track rankings; just a gush of love. In other words, it’s gonna look a lot like your blog! Without the comments. Today’s Forkcast has an advance track from the new Ted Leo and the Pharmacists, and we’ll be honest, that ain’t a bad way to get us on board.
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Thanks Pitchfork…way to make it even harder to predict album ratings/song of the year contendors.
Everyone knows that many of these are paid spots, right? E-mail them for advertising info and you’ll receive the rates. For some reason they don’t view this as a conflict of interest (i.e. getting paid to feature a track that they subsequently ‘review’).
Yeah um, I won’t be reading this at all since there’s no rss feed for Forkcast so I can read their articles without the blaring annoying million zillion ads on their website. Good riddance to annoying payola rubbish.
it’s actually not paid. they have ad rates but the forkcast is pure unpaid promotion. come on, man. they’re not that stupid.