You have to feel bad for K-Fed; even when trying to do something worthwhile — whether it’s poorly-chosen publicity stunt or an attempt to make light of himself — he just ends up pissing people off. And we were set to ignore his self-satirizing Super Bowl commercial … but this is the sort of Federline we can get behind. (via BWE)

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Comments (9)
  1. Mike  |   Posted on Jan 29th, 2007

    I can alway count on Stereogum for the latest K-Fed news and gossip. Way to go! He’s my favorite rapper and soooo interesting. More please!

  2. awwwwwwwwwwwww! k-fed!!!!!

  3. why is everyone getting all offended? this ad tell us everything we know already; namely washed up former celebrities are forced to work at mcdonalds making fries. i mean, just look at gary coleman, the brady children, flava flav, pepa from salt n pepa, etc.

  4. Alec  |   Posted on Jan 29th, 2007

    tight with a t.

  5. Leon  |   Posted on Jan 29th, 2007

    What’s sad is that the 20 seconds of music in the commercial is probably the best I’ll ever(want?) to hear from him. Ever.

  6. Matthew  |   Posted on Jan 29th, 2007

    I’m disturbed that I’m almost liking him. Here’s hoping that he’s in on the joke. I could easily see it completely going over his head.

  7. I work for the ad agency that made this spot. Fed was a good sport about it and absolutely knew what was going on. He was a pleasure to work with and the spot has only been getting great feedback for him. The music is killer, isn’t it?

  8. doggie  |   Posted on Jan 30th, 2007

    yeah… i have to admit that that almost makes me like him. maybe he will become america’s next sweetheart.

  9. ford  |   Posted on Jan 30th, 2007

    i chuckled. out loud. does that make me a bad person?

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