Lily Allen shilling for Sure? Not quite. The cheeky folks at ad agency Lowe Worldwide are using “Knock ‘Em Out”‘s infectious Professor Longhair sample for a sporty new Rexona/Sure/Degree spot. Not that Lily has anything against antiperspirant (one hopes), but seems an underhanded way to trade on her popularity, innit? Of course none of this is illegal — Lowe licensed Longhair’s version of Earl King Johnson’s “Big Chief” from publisher Shirley’s Music (we did research!) — but bet your trainers Lil’ll be bitching about it on MySpace.
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Did you ever consider that PL’s song just fit the creative best? I highly doubt they put that song in as an underhanded way to “cruise” on the popularity of Lily.
Tom Waits might disagree with you anon. It’s happened to him more than once.
is this the same ad agency responsible for Jens Lekman ripoff in that washing machine commercial here: http://www.youtube.com/watch?v=rXG_-0gkggI
Please see The Who “Sell Out” for more great antiperspirant ads.
re: #3
not really a jens ripoff, seeing as that the song “heat wave” has been around since the mid 60′s. martha and the vandellas, yo.
http://www.youtube.com/watch?v=DWGs43ap3IY
WIERD
the second i finished reading this the commercial came on TV . ODD !
why do people like lilly allen’s music?
because it’s awesome?
Or, more accurately, because it’s catchy.
Reminds of Michel Gondry’s Kylie Minogue video more than Lily Allen.
reminds me of the blossom theme song. y’all should be ashamed.
If LA wants artistic control of her music, maybe she should write it.
the way it ends, it could really work as a birth control commercial.
“If LA wants artistic control of her music, maybe she should write it.
Posted by: mr. obvious at March 21, 2007 3:50 PM”
Funny because it is true.
i think i heard Beirut’s “Postcards From Italy” on a commercial yesterday but i only caught the closing riff and didn’t see what the ad was for.
anyone else catch that?
it was an ad for lotion… i think johnson and johnson?
i like this deodorant spot much better…
http://www.youtube.com/watch?v=I9GrKyetrYQ
In terms of production, it’s a well-put together commercial. The busy apt. sceme at the beginning’s pulled together nicely.
If LA wants artistic control of her music, maybe she should write it.
This makes every other comment irrelevant.