Robert Schneider’s no stranger to the graceful sell-out — and it’s 2007, so spare us the mock outrage — but it is curious to see Target get all E6y on our asses. It’s not just the aforementioned Apples In Stereo that have a song convincing you to buy low, low priced goods (“Go”); Beulah’s “Silver Lining” is also collecting royalty checks cut from the Target Corporation. Can’t find the YouTube links (anyone?), but maybe we’ll do a commercial clip roundup when they make a Target out of Of Montreal. “Suffer For (Affordable) Fashion,” perhaps? Don’t be surprised.

Comments (17)
  1. volume-addict  |   Posted on Jul 27th, 2007

    I think it can’t be helped anymore. I’m attending the Capitol Hill Block Party this weekend and it’s sponsored by Esurance. Strangely enough, one of the most anti-consumerist bands ever, Against Me is hitting the mainstage tomorrow night warming things up for Spoon.

    BTW, I’m psyched for Viva Voce and Silversun Pickups tonight.

  2. Stephen  |   Posted on Jul 27th, 2007

    Say what you will about corporations, but Target flat out rules.

  3. Frank  |   Posted on Jul 27th, 2007

    Forget Target. Best corporation evah – Phillip Morris.

  4. Dw Dunphy  |   Posted on Jul 27th, 2007

    Is Chrysler using a new DNTEL song with Ben Gibbard?

  5. Dw Dunphy  |   Posted on Jul 27th, 2007

    Saving On Fashion Lyrics

    We don’t wanna go broke til we’re dead
    No need to suffer for fashion
    or whatever
    we dont’ want these days to ever end
    back to school savings can’t last forever
    forever, forever
    get your jeans and fall/winter hats
    ’cause the seasons change just like that
    just like that
    just like that
    just like that
    we’ve got to keep it practical

    Hello Kitty’s stylish, okay
    And Transformers’ a hit, see
    buy me whatever
    there’s a huge box in the layaway
    startin’ early for Christmas? You better!
    You better!, You better!
    You don’t need big money rolls
    Your dollar goes much farther at Kohl’s!
    Here at Kohl’s!
    Here at Kohl’s!
    Let’s do it together!!

  6. andrew  |   Posted on Jul 27th, 2007

    Bloc Party had a song on a Target Commercial a few years back — ‘Always New Depths’, which never actually made it to any of their albums (despite being a pretty good song)

    Also don’t forget the Architecture in Helsinki on that Sprint commercial.

    Final Fantasy also had song on an ad for a cell phone provider, although it was apparently an accident.

    Of Montreal’s selling out can even be forgiven by the fact that they put the money from it toward buying stage props for their upcoming tour.

  7. nick  |   Posted on Jul 28th, 2007

    elephant 6-era of montreal would have never recorded a song called “suffer for fashion”… so that’s disqualified.

  8. frank  |   Posted on Jul 28th, 2007

    red house painters’ “cabezon” was in a Target commercial a few years ago. it was really well done – not your standard Target design fare. this one had dialogue and was expertly edited.

  9. Michael Jackson  |   Posted on Jul 28th, 2007

    No mention of the cover (probably recorded just for the commercial) of The Beatles’ “Hello Goodbye” in the recent Target “good buy” commercial?

  10. kevin  |   Posted on Jul 28th, 2007

    Has anyone else seen the various residence inn ads featuring andrew bird’s tunes??? They’re played constantly on cnn

  11. I don’t care if it’s common, I’m still bothered by Matthew Dear’s “Deserter” in that Hummer ad, especially cause the song rules.

  12. Como  |   Posted on Jul 30th, 2007

    Beirut – Postcards from Italy was in a Dove or Ivory commercial here in quebec.

  13. Case-o  |   Posted on Jul 30th, 2007

    Mates of State are in the new AT&T commercial.

  14. I’ve heard so many indie artists in commercials these days that I don’t quite keep track of them as often as I used to.

  15. john boy  |   Posted on Jul 31st, 2007

    So wait, “Rhthm & Soul” is about Marlon Brando, right?

    EDIT: I also like that cell phone commercial that is using New Order’s “Age Of Consent”. Don’t know which company it is though.

  16. Drew  |   Posted on Feb 19th, 2008

    http://www.youtube.com/watch?v=Ql4_NQmnwgE
    It’s a bit late, but here’s the Beulah commercial.

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