As you may already know, Target jangler, Stereogum-CMJ-party alum, and sunny pop icon Robert Schneider’s been concocting infectious E6 psych since the early ’90s. On top of that, he’s already released a couple videos (though only one by Elijah Wood) from his Apples’ sixth album New Magnetic Wonder. The gang already got D.I.Y. on our asses with a driving ‘n’ sighing sing-a-long of “Same Old Drag,” but from the looks (and hooks) of this new, jumpy Greg Gilpatrick-directed take on the tune, Schneider’s hummable post-’60s non-Pythagorean pop hasn’t gotten, yup, same old just yet: It’s raining pills, singing sock puppets, a spinning Schneider, and sad clowns! Trippy.

New Magnetic Wonder is out on Yep Roc/Simian/Elephant 6. That’s a lot of labels! Pick some Apples this fall at the dates below.

08/31 – Denver, CO @ Bluebird Theater
09/02 – Seattle, WA (Bumbershoot)
09/13 – Lexington, KY @ The Dame Lexington
09/14 – Athens, OH @The Union Athens
09/15 – Cranford, NJ @ MusicFest
09/16 – New York, NY @Music Hall of Williamsburg
09/17 – Boston, MA @ Middle East
09/19 – Washington, D.C. @ 9:30 Club
09/20 – Hoboken, NJ @ Maxwell?s
09/21 – Philadelphia, PA @ World Café
09/22 – Raleigh, NC @ Lincoln Theater Raleigh
09/23 – Atlanta, GA @ Unplugged in the Park
09/25 – Athens, GA @ 40 Watt Club
09/26 – Gainesville, FL @ Common Grounds
09/27 – Orlando, FL @ AKA Lounge
09/28 – Fort Lauderdale, FL @ Culture Room
09/29 – Tampa, FL @ Crowbar
09/30 – Tallahassee, FL @ Beta Bar Tallahassee