Well they’ve maintained an element of surprise, and we’re not about to ruin it for ya. But we will say that what awaits at beonlineb.com is a first for Arcade Fire.

Also, a tip: Click around! (It’s in the URL, after all.) Hover, too. And post your suggestions. Shit, guess that makes this a first for any band, right? Give ‘em a hand! Or, just two giant ones.

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Comments (42)
  1. Brian  |   Posted on Oct 6th, 2007

    That was awesome. you do it once and there isnt much need to do it twice but seriously, as an arcade fire fan. that rocked.

  2. Sean  |   Posted on Oct 6th, 2007

    I think Kanye has his next video idea.

  3. Ashrey  |   Posted on Oct 6th, 2007

    Wow

  4. denise  |   Posted on Oct 6th, 2007

    I had a lot of fun playing with Will’s hands! hehe… don’t know if there’s more to it, will check later in the day. Since I heard the release of whatever is going on the site is October 6th, today.

    It’s “hands down”, the best thing to do when you have insomnia and online at 3AM! And it was funny reading this feed like 20 minutes later.

    So, stereogum folks, is there more?

  5. Denise  |   Posted on Oct 6th, 2007

    Oh my god, I killed Will! Me bastard!

    It’s cool that it’s totally unpredictable, the first time around I didn’t get the water that high. I totally drowned him this time, and I got cheers when I hit the all of a kind on the card game!

    Yay me!

    Congrats to everyone who worked on this, it’s amazing!

  6. pretty nifty. now that ive tried flash and know how fucking finicky and tempermental it is– this is all the more impressive. im sure the actionscript was fucking INTENSE.

    like brian said, i did it once.. then once more. but the second time was kinda useless. very fun/cute tho.

  7. Keasbey  |   Posted on Oct 6th, 2007

    Hmmm…I haven’t even checked it out yet but from what I’ve read, it sounds lame. I guess Radiohead spoiled me with their online news. I was expecting more. I’m off to check it out…

  8. Matthew  |   Posted on Oct 6th, 2007

    My poor computer can’t cope… this is too much happy-clappy fun anyway.

  9. blah  |   Posted on Oct 6th, 2007

    my, what big hands win has

  10. kooky  |   Posted on Oct 6th, 2007

    that was fun, i guess.

  11. I checked it out twice, and thought it was kind of fun, but it’s an awful lot of leadup for a flash animation. I hope there’s something else behind the big curtain.

  12. Wilfor Brimley's Saggy Balls  |   Posted on Oct 6th, 2007

    The hype and leadup are the fault of the press and fans. Arcade Fire never made a big deal out of this except to say they had a little surprise.

  13. adrienne  |   Posted on Oct 6th, 2007

    maybe it’s because i’m hungover, but that was amazing!

  14. That was sweet. Definitely going to be playing around with that more. Very awesome.

  15. brainville  |   Posted on Oct 6th, 2007

    WHAT HAPPENED TO THE REST? There were like 10 different pages you could go to when I got on just after midnight, now only one, the Neon Bible song. There was also a Television page w/biblethumber videos, a video of one of there impromptu shows surrounded by a couple hundred people, a Swimmer page with those synchronized swimmers and clips from phone calls, a page w/Tim and Richard on The Price is Right, a video for Black Mirror, and more. Did anyone else see them?

    -rOCKY

  16. b-sides be online B?

  17. kooky  |   Posted on Oct 6th, 2007

    Brainville, I think you’re talking about a different page?
    http://www.neonbible.com/yope.html

  18. brainville  |   Posted on Oct 6th, 2007

    At the top of http://www.neonbible.com/yope.html, there were about 10 different links. This was at about 12:30am CDT. They were numbered:
    1. Neon Bible
    2. Television
    3. Swimmers
    4. ? (Can’t remember)
    5. ? (Can’t remember)
    6. Black Mirror
    7. Dunno name but it was a video of them playing in the center of a huge crowd, like in a street. It was black/white, started all dark, then you could hear a crowd cheer, then it got light. Richard was singing and playing cello. Most of the rest of band was with them.
    8. ? (Can’t remember)
    9. ? (Can’t remember)
    10. Tim & Richard (video of them on Price is Right

    I only spent about 20 minutes looking at all the pages, then went to bed thinking I could spend more time on them today. I saw a post on Us Kids Know forum quoting Win saying there was just the Neon Bible interactive video. 10 minutes later I saw a post from someone that saw the same thing as me. I just can’t figure out how to get them back!

    Also saw this funny post:


    “My highest score is 7″

    -rOCKY

  19. heather  |   Posted on Oct 6th, 2007

    “Be oNline B” is and anagram for Neon Bible

  20. willy  |   Posted on Oct 6th, 2007

    Hey Talib Kweli is doing a ?demand it? contest with mtvU. Demand him and he?ll play at your school. Check it out: tours.mtvu.com

  21. willy  |   Posted on Oct 6th, 2007

    Hey Talib Kweli is doing a ?demand it? contest with mtvU. Demand him and he?ll play at your school. Check it out: tours.mtvu.com

  22. That is quiet cool, but I fail to see why that was worth the hype. I don’t see why that wasn’t just a new page for the neon bible site.

    Regardless, it’s quiet cool. I wonder if it’s not some sort of puzzle. There seem to be specific things you can do with each little bit to receive a result (drowning Win, flipping over all of a kind with the cards). And if you unlock all the puzzles, you get bsides or something. Curious…

  23. hey, if you mouse-over the four cards he has to make each one of the cards an X, people cheer for you. weeeeeeee!

  24. alexis  |   Posted on Oct 6th, 2007

    That was neat. A little confusing for me but definitely cool.

  25. adrienne  |   Posted on Oct 6th, 2007

    maybe it’s because i’m hungover, but that was amazing!

  26. Because of all of the hype, i feel it was a let down.

    But lets judge the video based on its own merits, only fair, right?

    Pretty cool I would say. I mean, has it been done before for a music video? No. But Flash animation isnt new. So, i dont really think AF needs to be given props for being the first band to do this.

    Also, as interactive and fun to play with as it may be, its still a music video. No matter how good a music video is (regular or interactive) I dont want to hear the song over and over again. That’s why i feel like this is nothing all too special. Its an interactive site that is based upon (and exists) because of the song, not the other way around. That’s why I fell like it misses its mark slightly.

    For what its worth still kinda cool though.

    But for those who thought it was “amazing,” do you really feel that way? Just curious

  27. What? I thought this was supposed to be a collaboration between LCD Soundsystem and AF?? Damn liars at Brooklynnvegan.com

  28. To say it with the words of the great Andy Pipkin: Don’t like it. Seemed like a big ol’ waste of time to me – ok, one may argue that most of the time spent online is. Therefore, I shall watch my recording of Arcade Fire’s Glasto set on my VCR (remember these, kids? Analogue stuff that managed to run without flash. Imagine that!) now.

  29. matt  |   Posted on Oct 6th, 2007

    stop calling him Will his name is Win

  30. turd ferguson  |   Posted on Oct 6th, 2007

    That was pretty gay. Why is everyone getting so exited about it?

  31. Peregrine  |   Posted on Oct 6th, 2007

    Interesting stuff.

  32. michael  |   Posted on Oct 6th, 2007

    It’s a waste of brooklyn blog space.

  33. Dw Dunphy  |   Posted on Oct 6th, 2007

    Interesting stuff but, after last week’s Radiohead thing, anticlimactic in comparison.

    DwD

  34. gosh it’s so hard to please people these days. i guess you can’t blame them for having such great expectations for arcade fire. oh well.

    i thought it was cool. its way more entertaining than tons of useless youtube videos i’ve been watching past couple of days. and it adds a little more mystery and loveliness to an already beloved song. now everytime i hear neon bible i’ll have an image of win making it rain with his hands…which is good.

  35. Is this a breakthrough? Or are the Fires just way too excited about the whole Flash thing? Click on my name to vote.

  36. wtfmao  |   Posted on Oct 7th, 2007

    the Fires

  37. Dunno  |   Posted on Oct 7th, 2007

    “Y A W N”

    Whatever. He looks like an Amish Nazi.

  38. christian  |   Posted on Oct 7th, 2007

    wow you people have high standards…

  39. “Shit, guess that makes this a first for any band, right? ”

    STOP PRESS! Arcade Fire – FIRST BAND TO CREATE A PROMOTIONAL MICRO-SITE!

    Fuckin lame as hell

  40. termite titty  |   Posted on Oct 8th, 2007

    think they were talking about making an interactive video, speedrail you fucking douche.

  41. b-o-r-i-n-g

  42. bingo t. klown  |   Posted on Oct 9th, 2007

    More poo-holes and their capping going on here.

    I’d like to see a cap-off betwixt fans/anti-fans of Arcade Fire and Hold Steady.

    Make it happen, Scottgum!!!

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