After letting a fan conjure the atmosphere for mechanistic, hyper-percussive “Innocence,” Björk enlisted old standby Michel Gondry to transform punky, flag-planting Volta standout “Declare Independence” into video form way out there in Long Island City. The French director, who’s now done seven of B’s videos, concocted a futuristic backdrop that looks superbly complex in a Road Warrior (or Mousetrap) kind of way: Björk, stylish megaphone in tow, bounces amidst an army of dancers and spray paint-y colors while Mark Bell gets a neck cramp from his Spiderman bass-playing position (btw, nice bass, dude). We don’t see the final product here, but we do get to listen to Gondry explain his process and watch a crew of happy folk tie knots and smile quite a bit. Who knew making a video was this much fun?


So far so cool … but too bad Natalie Portman and Conan apparently don’t make cameos.

Björk and Michel Gondry to work on 3D film project | News | NME.COM
Björk and director Michel Gondry to create 'scientific' film | Music ...
Un musical IMAX 3D per Björk e Michel Gondry
Björk and Michel Gondry Working on "Scientific Musical" | News ...
Show And Tell: Pachinko Pictures
Really interesting things can happen when artists and commercial clients collaborate: think Michel Gondry and Björk, David LaChapelle and Burger King, or Takashi Murakami and Louis Vuitton. We think games designers can do crazy-wonderful things ...
Comments (6)
  1. what an anthem – this one must be played loud [repeat].

  2. shesh  |   Posted on Nov 29th, 2007

    These two together make me so happy :)

  3. This is a great choice for the new single and a fuckin killer song! k is right play it LOUD! when the drums kick in after “make your own stamp” it makes me wanna bounce around & bang my head

  4. nathan  |   Posted on Nov 29th, 2007

    The production on this song is the only thing that makes this album worthwhile.

  5. thelonious  |   Posted on Nov 29th, 2007

    Fuck it, Volta’s still in my cd player. What a great album.

    It’s nice seeing Bjork and Gondry together again.

  6. Cammy  |   Posted on Nov 29th, 2007

    I’ll repeat the words I said when I turned to my friend after hearing her at Virgin Fest – this was played as the final send off song…

    “This song…it makes me loose my shit. I just lost my shit.”

Leave a Reply

Login

You must be logged in to post, reply to, or rate a comment.

%s1 / %s2