Eels Dropped by last week with one of their useful trinkets from Useless Trinkets: B-Sides, Rarities, Soundtracks And Unreleased, one of two releases for E’s band in ’08 (the other being Meet The Eels, a best-of). It’s over a decade of work E’s logged now, so he’s entitled to reminisce over his career, either via spinning the aforementioned retrospectives, or via some camera confessional, below.
After that refresher of E’s offbeat wittery, you won’t be surprised to hear of his plan to buy one-second of air time during the Super Bowl (at around $100K per second — so that’s, yes, $100K, total). After the jump, the advertisement. Don’t say you don’t have the time.
Did that really run? We watched, but this would’ve been a true life “blink and you’ll miss it” moment. In other Super Bowl advertising news, the Daily Swarm has two words as to why Arcade Fire won’t have a case against the NFL for the use of “No Cars Go”: “ephemeral use.”
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If you really want a good interview with E, check out this documentary:
http://www.youtube.com/user/sciencegeek31415
Fascinating stuff.
According to another blog (sorry, shit, I forget who it was… The Music Slut, I think) the Super Bowl ad didn’t air, because they weren’t selling ad time by the second. They would’ve needed 29 other one-second ads, or something like that. It’s a pity. It’s classic E.
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