In case you missed it: T-Mobile ran the next in its line of hipster-friendly adverts during last night’s Grammy telecast (the first coming during the American Music Awards, so, yay symmetry). Non indie-focused friends in the room during last night’s Grammys were particularly intrigued by the ad: “Am I supposed to know who that British guy is?” After we took pride in breaking off some knowledge (“he’s a funny guy who speak-sings for a British punk ba…”), said friend’s point was taken. Is anyone expected to know who “that British guy” is? Or an even better question: Does T-Mobile think the demo that would recognize Eddie Argos (or Kevin Barnes) is best reached during Sunday night award shows? Anyway, fun fact — that’s the downstairs at Irving Plaza in that commercial. Oh, no, we mean the Fillmore @ Irving Plaza. Sort of appropriate corporately-taken-over-theme, then. Even if Kevin does think all this isn’t really happening.
Commercial after the jump, starring the same Zach Condon-y looking kid from last time as the comic foil.
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I… don’t understand that commercial at all.
Terrible waste of Eddie’s talents. Makes no sense on any level. Better advert:
Billy Magnum: “I feel like I’m looking in a mirror.”
Eddie: “Perhaps that’s because you are a retard.”
I DO know who Eddie Argos is and the commercial is still baffling.
I’m so glad I don’t watch television. Eddie is a fine singer with a unique voice and he’s fun to watch perform live, but you wouldn’t know any of that from this commercial.
what a shame that such a funny band gets stuck in a commercial that makes them look boring to a wide audience
I love Art Brut but I hate T-Mobile.
“Does T-Mobile think the demo that would recognize Eddie Argos (or Kevin Barnes) is best reached during Sunday night award shows?”
No, they think the demo that would recognize Eddie Argos will read about (and watch) the commercial on Stereogum. Free advertising!
Eddie and all: Your friends in Chicago LOVED it-even if it made no sense! Wasn’t that the whole point! Hope to see ya’ll soon!!!!!!!!!