TPC are masterminding the duration of their blog buzz in powerful ways so take notes, young bands. Start with a remarkable EP. Follow that with another. Then put out a video for practically every track, including one that predicts the apocalypse is coming next year. Record a fairly enjoyable debut album. Make sure to give away a free MP3. Use big words. Release a “remix one week, chase that with a proper video the next. Umm, duh?

OK, being “good” helps. For your blog:

Elephant Shell is out via Saddle Creek.

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Kimbra Supporting Foster The People On U.S. Summer Tour
The Kooks, Tokyo Police Club and Mayer Hawthorne will also be supporting on selected dates throughout the tour. Prior to heading out with Foster the People, the 21 year-old singer and songwriter will be performing at the SXSW Music Conference in ...
Video: ESPN Rivalry Week
Throughout the week each telecast will include a special video featuring a compilation of ESPN employees sporting face paint symbolizing a school logo or mascot with game highlights to the tune of Tokyo Police Club’s “Favourite Colour.”
Comments (2)
  1. steve  |   Posted on May 12th, 2008

    this is great- it’s crazy i love it

  2. aren’t you guys gonna mention the balloon shop dudes in the video
    http://youtube.com/user/BalloonShop?ob=1

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