Apparently and allegedly this premiered during the David vs. David American Idol showdown that we know about thanks to media coverage of how American Idol‘s ratings are in the crapper. (We’ll watch tonight though! Maybe.) Apple enthusiast Chris Martin, lead singer of Coldplay and man who named his daughter after an iPod, gathered his band of merry Coldplants for a spot in support of Steve Jobs’s digital music store (and so, partially and vicariously, in support of the flagging EMI warship). They’re doing “Viva La Vida” Or The New Song We Are Liking and it is very colorful. Check it:
Liking it better than the band’s last attempt to sell us Apple’s digital culture, although it is another firm notch in the Chris Doesn’t Know What To Do With His Arms While In Rock Star Mode column.
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i don’t know why but i like the violet hill single and this is coming from someone who only liked parachutes.
Apple has some kickass artists. I’m not sure I understand the “partially and vicariously in support of the flagging EMI warship” comment. I mean, I suppose you are supporting a label when you decide to partner with that label to make an album. But I don’t think making an Apple commercial has any direct relation to them caring about the success of EMI as a label.
Hadn’t watched Idol forever, but caught the end of the finale last night. The bit with Jack Black, Ben Stiller, and Robert Downey Jr. as aspiring Pips was pretty good.