On the Verve’s comeback single “Love Is Noise,” Ashcroft & Co. go Forth and sample. Not that sampling is a new move (royalties issues can be so “Bittersweet”), but “Love Is Noise” takes their prerecorded usage in a loop-ier direction to mixed reviews. I like it better now than when we heard it at Coachella, for what that’s worth, and the video is another positive step in the band not-embarrassing themselves in releasing new material, which I always feel is a good but tough thing for bands to do when trying to recapture past glory. Pretty literal: The “soles of China” is paired with theatrics in China, the declaration of love’s noisiness gets paired with lovers in noisy environs, but mostly you love it for the requisite tight shots of the angled face that (sorta) rocked Indio.
Add that to “Sit And Wonder” and “Mover” and it’s so much more post-millennial Verve than I ever thought we’d get. I’m cool with it. Forth is out on the band’s own imprint On Our Own 8/19 in the US via Megaforce/RED and internationally 8/18 via EMI.
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i like it more each time i hear it. but come on…lose the loops and let nick mccabe go wild.
I can picture Ashcroft saying “F*** these Coldplay guys. We INVENTED Coldplay. Let’s re-form and get paid.”
Never realized how much Coldplay owes everything to The Verve. Whoa! Now I know why Chris Martin worships The Verve — he owes his career to The Verve!
The Verve is cooler!
Coolio. Coldplay and The Verve touring together. He he. Would be a classic tour.
How about Coldpaly, Coolio and the Verve touring together?
Eh!!! Forget Coldplay!
Sorry Hippie-sters. This is good. It will be on solid rotation on my ipod workout mix for the next 6 months minimum.
that video is insane.
hope the new record has more mccabe licks
Ashcroft, this guy is a total rock star. His voice could launch a few ships headed for some delicious destinations. Exciting. I wish he would get off his ass in the video though.
Beautiful video. Shame there were not more like this to come from the album. The final vid for the single they released said it all with Ashcroft directing and starring alone. I love you Rich but boy are you a nob at times. That said I had the pleasure of a chin wag with him once and he was a genuinely good bloke. He used to drink in my old pub till it got ruined by the posh set. Shame as… oh hang on I’m going way off topic. Long Live RA and the Verve.