Guillemots are all about branding. Much like the red-hued video for “Get Over It,” there’s lots of red in the video for “Kriss Kross” (the album’s called Red, bingo). The dark-to-light kriss-krossing track came packing a typewriter riff and general prime-time-criminal-drama vibe as a free download a ways back. In its video form, it comes packing super saturated effects, oversized shades, and Fyfe looking like a bit like Jamie Lidell.

Not bad. But like most things, Guillemots videos are better when they feature Sir Ian McKellan. Red is out.