Alice Glass topping the NME Cool List isn’t so surprising when you consider how she and (to a lesser degree) Ethan Kath have tapped the hep zeitgeist. From the controversy over their merch and accusations of plagiarism down to Glass’s perfectly angled hair and perfectly black eye makeup, it’s as if the duo’s dark fashion-forward 8-bit excursions were hatched by a computer program using Vice and lastnightsparty-approved algorithms. She’s that realm’s ideal pinup. Fitting, then, that CC’s “Air War” would be the soundtrack for this Toshiba clip, ostensibly “the world’s first timesculpture advert.”

Thanks for the tip, Gustav. If the technology escaped you, here‘s the making of “the world’s first timesculpture” advertisement.

Comments (11)
  1. Excuse me while my head explodes…

  2. corey  |   Posted on Nov 12th, 2008

    yeah ditto, my brain just melted.

  3. Adam  |   Posted on Nov 12th, 2008

    Alice Glass is the hottest girl my eyes have ever seen.

  4. Mandy  |   Posted on Nov 12th, 2008

    that commercial is pretty sick. i want to know how they did that asap. i don’t care what they’re selling unless it can make commercials like that. and i love CC and the song Airwar

  5. Ghost  |   Posted on Nov 13th, 2008

    Great vid. But not a fan of CC. The track fit well though.

  6. Noodles  |   Posted on Nov 13th, 2008

    i act thought the song didnt work with the video at all, and i really like crystal castles…

  7. This is dope.

  8. How neat, another crystal (something) band

  9. crystal hater  |   Posted on Nov 13th, 2008

    oh my lord! crystal castle suck so hard on the fat cock of the hype machine! so do all other crystal _________ bands. why dont they all just die already?

  10. Crystal Lover  |   Posted on Nov 14th, 2008

    Crystal Castles fuck my ears hard. They will be hyped because they are really, really fucking good. The song in the commercial is 1 of 16 amazing tracks on their album.

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