From his “Wheels On The Car” to his Wrigley commercial that’s impossible to find on-line, etc., the Magnetic Fields’ crooner certainly isn’t shy about writing jingles or allowing his songs to be transformed into them. See, for instance, this new ad campaign for PUMA’s L.I.F.T. sneaker. (Thanks for the tip, Scott.) Yes, sounds like a bra, but they’re actually “ultra lightweight” kicks. The use of the 69 Love Song (with Britta Phillips assisting on vocals) is just random enough, that you have to wonder if it wasn’t Merritt who pitched PUMA on it. Actually, more likely, the song’s storyline gave the company a chance to make their sneakers sexy for the non-foot fetishists in the house (of tomorrow):
You can also watch the ad and get more info at the high-tech puma.com.
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What the hell just happened?
Also, Stephin is working with his Coraline friend Neil Gaiman on something secret
http://twitter.com/neilhimself/status/1276668113
also with Neil’s dog
http://twitter.com/neilhimself/status/1280914817
and with Neil’s @jonathancoulton
http://twitpic.com/1r6i8
it’s not really a secret. . .
check it: http://www.mcctheater.org/shows/08-09_season/coraline/index.html
the coraline musical is not the secret project, this is well known. this will (potentially at least) be another project. new work or old work? i have no idea, but i am very much looking forward to what they are developing.
that ad is ugly!
I think the D.P just set his tripod up and bolted.