Poor bunnies being harvested to make iPods! Take it as a bleak metaphor for drainage of life and spirit in favor of the mechanical industrial complex. Or just as a cutely compelling video for the reedy and orchestral protest song “The Dragon’s Claw” by Brooklyn’s Justice Of The Unicorns. By animator Robert Bruce‘s illustrations, our doe-eyed hero runs through a barren, lifeless world and into a factory where living things are turned into PMPs, and proceeds to make like Plato trying to argue against the shadows in the Cupertino cave. When the bunnyPod cries I actually felt sorta 
Hear more at MySpace. Angels With Uzis is out via Little Lamb Recordings.
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Awesome video!
These PETA virals are getting more and more subtle
this video is great. I love the factory… and the bloody stumps.
aw, one of my favorite bands. I heart their “girl from texas” song
Great video!!!
Affecting in its spare presentation. Awesome.
This video made me cry just like watching Susan Boyle on Britain’s Got Talent!
Lame band name that makes me not even want to listen. Boo! Hipsters boo!
Makes me want to pet my ipod.
(Who am I kidding? I of course already do pet my ipod.)
Really cool song and arresting video. Awesome stuff.
I feel like I need to hug all my electronics! Great video and song.
best video i’ve seen all year
Dang, I gotta get me a chicken phone.
best video of the year
gonna put this vid on my ipod.
hi stereogum. thanks for the link! xoxo–the lame hipster band. heh
Great video, great song, great band!!
Killer song + Eye Popping animation. This is whar videos should be!
Not only is the music video excellent, but they also have excellent taste in food. this video makes me so hungry.
Yo Jimmy, Here’s your Dragon’s Claw…
http://newyork.seriouseats.com/2009/03/photo-of-the-day-crocodile-meat-for-sale.html
Let’s get hand pulled noodle soon?
great video, great song, great band!!! A trifecta of Greatness!!!!
I want a bunny pod!
Sad!
Great song and great video. JOTU are songcraft masters!!
Killer Rabbit of Caerbannog has gone soft in his old age
little lamb.
Awesome animation. I shed a tear for the BunnyPods
OMG!! loving your video! here in japan very cool to see!!! OMG!!
Great message.
Loved it. My favorite part is the bunnies.
Amazing and arresting. I agree that it’s a fantastic concept commenting on obsession with mechanical over natural.
great song, great vid. i tell you what these guys are going places!
Great video – subtle but moving.
unicorns kick ass
I wish we lived in idealism land.
Poignant…as manufaturing jobs continue to poor out of the country, finally artist are begining to make their voices heard. Great job guys!
Also, pour pitchers of porridge on poor people.
Awwww. Now that’s pretty damn cute. And sounds good too!
Great video!!
I love it. The song is so peaceful and solemn, the colors are sad, very simple animation, doesn’t distract the point. I love the bird at the end, saving it means saving the simplicity of music. Isn’t it the birds who share their beautiful song to the wolrd, no words needed, we all connect and bond by admiring its beauty, inspired to create our own?
fake.
Love the video! Nice work JOTU and Rob Bruce!
Gorgeous and affecting!
I have chills! And it is so nice to see so many positive comments on SG!
Amazing video. Every time I watch, I discover something new.
Thank you so much for all the overly generous comments and thank you Stereogum for posting the video!
Yeah! Geerrrreat stuff! Keep the justice coming!