As record stores shutter across the country, Jack White’s delightfully retro Third Man Records & Novelties is thriving. It’s a simple strategy for retail success: keep the store open for only three days and host free performances by the Dead Weather. In July, Third Man set up a pop-up shop in NYC’s LES; this week it’s taking over the the Regent Theater in downtown LA. Wednesday was the grand opening, and tomorrow is the grand closing, so head over if you’re in the market for some novelties. Yesterday afternoon found Jack White and Jack Lawrence briefly in costume as one another (“the Ol’ Switcheroo” is the industry term I believe) before joining Alison and Dean for a set, all as lead-up to their Mayan Theatre gig in the evening. Speaking of Jack White costumes, you have a few days to win his outfit from the “Treat Me Like Your Mother” video. The Dead Weather play the Glasshouse in Pomona tonight at outside Jimmy Kimmel Live! Friday. Brendan Benson recently told Spin that the Raconteurs are on an indefinite break, so expect Jack White to announce a new band momentarily.
UPDATE: Here’s that Kimmel clip:
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finally we get to see jack white playing the bass!! i was worried he wouldnt be able to hit for the cycle. now he just needs to start a band around his saxomaphoning.
This is all really cool stuff – but WHO is paying for it?? The entity of Jack White can’t be generating that much revenue to make this a profitable venture. Love him, but just wondering
“This is all really cool stuff – but WHO is paying for it??”
Warner Brothers is paying to serve you Dead Weather… not so cool.
I was at the show, Jack White and Co. put on a great performance.
I’m pretty sure that this is all being put on by “Third Man Records”, Jack’s label and musical conglomerate. The Warner Brothers tie in to Third Man is only for distribution of some of Jack’s Third Man imprint products. The vinyl, posters and other collectible novelties offered to fans are products of Third Man. I think these pop up stores are cool for the fans as not all can go to Nashville to pick up exclusive product (especially the tri-colored vinyl!) offered at Third Man Records Headquarters. I would have loved to have seen the Bizarro Shop…bring it to New Orleans Jack!
Wow, i went to the New York pop up store and it was not nearly as crowded as this one. But that could be either because the place was smaller and not nearly as visible, and because it wasn’t in a very crowded area. Also the color motif was different, instead of blue, it was yellow. and the Dead Weather put on an amazing show that day too , I recommend seeing them live to everyone.